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Pots of Gold

Series exploring how big businesses transform commodities into profitable brands. This episode tells the story of how yoghurt has been transformed into a super food.

This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.

This final episode tells the story of how yoghurt has been transformed from an unknown hippy food into a super food in 40 years. Along the way, yoghurt has driven a health revolution in the modern food business.

With access to the world's largest food companies, this film from the Money Programme team travels to Japan, Finland, France to explain how yoghurt's most important role has been to lead the food industry into the lucrative new market of functional food. The film explains how and why, today, all major food companies consider themselves less as processed food companies and more as health and wellness providers.

It's a story of how our changing attitudes to food and health have both shaped and been influenced by this extraordinary industry. The story of yoghurt tracks a changing and diversifying Britain, along the way delivering consumers enormous choice, and business enormous profits.

1 hour

Last on

Fri 11 Mar 2011 02:55

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Music Played

  • KT Tunstall

    Suddenly I See

  • Kasabian

    Fire

  • Jakko M. Jakszyk

    Far East City

  • Lily Allen

    Friday Night Instrumental

  • Massive Attack

    Safe from Harm-the Perfecto Mix

  • The Dave Clark Five

    Here Comes Summer

  • Moby

    Honey

  • Eric Clapton

    They're Red Hot

  • Inner City

    Good Life

  • Erasure

    Voulez Vous

  • Philip Glass

    Intensive time

  • Julian Beeston

    Supply Line

  • Portishead

    Sour Times

  • Caribou

    Lalibela

  • The xx

    Vcr

  • The xx

    Hot Like Fire

  • Goldfrapp

    Strict Machine

  • Troy Banarzi

    Revolutions

  • A. Gray

    Adrenalin

  • Stereolab

    Emperor Tomato Ketchup

  • Royal Concertgebouw Orchestra

    Suite No 2

  • Portishead

    Silence

  • Gibson/Stubbs

    Algorithm

  • L. Quinn

    Fingerprints

  • Royal Concertgebouw Orchestra

    Jazz Suite No 1

  • Portishead

    Mysterons

Credits

Role Contributor
Producer Janette Ballard
Director Janette Ballard
Executive Producer Dominic Crossley-Holland

Broadcasts