Pots of Gold
Series exploring how big businesses transform commodities into profitable brands. This episode tells the story of how yoghurt has been transformed into a super food.
This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.
This final episode tells the story of how yoghurt has been transformed from an unknown hippy food into a super food in 40 years. Along the way, yoghurt has driven a health revolution in the modern food business.
With access to the world's largest food companies, this film from the Money Programme team travels to Japan, Finland, France to explain how yoghurt's most important role has been to lead the food industry into the lucrative new market of functional food. The film explains how and why, today, all major food companies consider themselves less as processed food companies and more as health and wellness providers.
It's a story of how our changing attitudes to food and health have both shaped and been influenced by this extraordinary industry. The story of yoghurt tracks a changing and diversifying Britain, along the way delivering consumers enormous choice, and business enormous profits.
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Clips
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Packaging in the food industry
Duration: 06:36
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A Preview of Pots of Gold
Duration: 01:57
Music Played
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KT Tunstall
Suddenly I See
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Kasabian
Fire
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Jakko M. Jakszyk
Far East City
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Lily Allen
Friday Night Instrumental
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Massive Attack
Safe from Harm-the Perfecto Mix
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The Dave Clark Five
Here Comes Summer
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Moby
Honey
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Eric Clapton
They're Red Hot
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Inner City
Good Life
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Erasure
Voulez Vous
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Philip Glass
Intensive time
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Julian Beeston
Supply Line
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Portishead
Sour Times
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Caribou
Lalibela
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The xx
Vcr
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The xx
Hot Like Fire
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Goldfrapp
Strict Machine
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Troy Banarzi
Revolutions
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A. Gray
Adrenalin
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Stereolab
Emperor Tomato Ketchup
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Royal Concertgebouw Orchestra
Suite No 2
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Portishead
Silence
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Gibson/Stubbs
Algorithm
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L. Quinn
Fingerprints
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Royal Concertgebouw Orchestra
Jazz Suite No 1
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Portishead
Mysterons
Credits
Role | Contributor |
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Producer | Janette Ballard |
Director | Janette Ballard |
Executive Producer | Dominic Crossley-Holland |