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Adil spends a day watching top fashion photographer Rankin in action as he tries to capture members of the public with 'the look' that defines Britain today.

In spring 2009, fashion photographer Rankin invited people across the UK to take part in his most ambitious project to date; Rankin Live! It was open to anyone aged 13 and over, with a distinctive style and sense of British ethnicity and enthusiasm. Using cutting-edge technology he shot and instantly printed the portraits of 1,000 Brits which went on display at an ever-changing exhibition last summer. The process took only 15 minutes, from the click of the shutter to the hanging. Adil Ray went along to the shoot to talk to the man and his array of subjects as they prepared to capture the look that defines our time. Rankin's portfolio of celebrity subjects have included Britney Spears, Kate Moss and the Queen, and he was co-founder in 1991 of Dazed and Confused magazine.

Producer: Mohini Patel.

15 minutes

Last on

Sun 4 Jul 2010 14:45

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  • Mon 27 Apr 2009 15:45
  • Sun 4 Jul 2010 14:45