Main content

Jamie from the Block: the ‘authentic’ vlogger loved by millions

21 February 2019

Kim Kardashian she ain’t.

Jamie Genevieve is a 25-year-old social media make-up artist from Clackmannanshire who regularly pulls in millions of views for her make-up tutorials. But it’s her strong Scottish accent, tattoos and goofing around that separate her from the beauty influencer pack.

In the four years since her first vlog, she has achieved over 1 million followers on Instagram and 750,000 YouTube subscribers.

From relatively humble beginnings as beauty counter assistant, her transformative make-up tips and down-to-earth manner eventually turned her love of beauty into a lucrative business. To her dedicated fans, she feels like a friend.

Jamie stars in a new Â鶹Éç documentary, filmed over six beauty-vlogging months, in which she shares the secrets behind her videos and selfies.

Lighting is everything

A crucial lighting guide for vloggers

Jamie Genevieve’s guide to her studio and the lights she uses for her beauty tutorials

Jamie's top 3 tips for great selfies

  1. Hold the camera nice and high
    “You should take the picture from high up, looking down on you — otherwise you get a big ball head!”
  2. Bite your cheeks
    “Someone once told me (or I saw it in a YouTube video) that if you bite the inside of your cheeks at the back and it makes you...” *runs finger down angular cheekbone*.
  3. Take advantage of good lighting, wherever you happen to be
    “Don’t be scared to do it in public. See if you’re on a plane, you’re getting some nice lights. Just get your phone out; don’t worry about the people sitting next to you. The amount of funny looks I get!”

Jamie Genevieve #Unfiltered

‘She’s authentic, down-to-earth, like she’s your mate’

Thrilled fans get to meet beauty superstar Jamie Genevieve

Jamie Genevieve meets her fans at Braehead Shopping Centre in Glasgow.

Jamie coaches ‘the lads’

Beauty vlogger Jamie Genevieve’s guide to taking the perfect selfie

Jamie Genevieve on how to take the perfect selfie.

Jamie’s fans, in quotes

  • “Jamie Genvieve is the most down-to-earth person I have ever met. She is a glam queen, I just love her.”
  • “Even though I’ve never met her, I feel like I know her so much. She’s authentic.”
  • “She comes across really funny and down-to-earth.”
  • “She seems like a normal person. She doesn’t seem famous; I feel like she would be a friend.”

Latest features from Â鶹Éç Scotland