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Olly Alexander will represent the United Kingdom at Eurovision 2024

One of the world's most pioneering and multi-award winning music superstars, Olly Alexander, will represent the United Kingdom at the 68th Eurovision Song Contest in Malmö, Sweden in May 2024.

Olly revealed the news during the Grand Final of 麻豆社 One’s Strictly Come Dancing tonight (Saturday 16 December) to a delighted studio audience and to the millions of viewers watching at home.

As he embarks on the first release under his own name, Olly Alexander remains one of the world's most trailblazing modern pop stars. Across three hugely successful albums to date, the singer, actor and fashion icon has scored 2 #1 UK albums, 10 UK Top 40 singles and was recently awarded the BRIT Billion Award (with 6.5 billion streams globally). With Years & Years evolving into a solo project and, in 2024, a brand new solo era, Olly has become a once-in-a-generation voice: the Russell T Davies show 'It's A Sin' won Best New Drama at the National Television Awards, with Olly also nominated for Leading Actor at the 2022 BAFTA Television Awards.

Having headlined arenas and festivals worldwide - not to mention collaborating with the likes of Sir Elton John, Kylie, and Pet Shop Boys - Olly Alexander's icon-status recently saw him immortalised at Madame Tussauds London: a fitting home for a pop star who has helped change British culture forever, and now represents the UK on the Eurovision stage.