Â鶹Éç

Press Office

Wednesday 24 Sep 2014

Press Releases

Â鶹Éç Swahili's Dira ya Dunia takes on a new life

Audiences of the Â鶹Éç Swahili flagship news, current affairs and information programme Dira ya Dunia (World Compass) are in for a surprise when they tune in on Monday 6 July.

Â鶹Éç Swahili's most popular radio programme has been redesigned with new music, branded jingles and presentation style plus additional thematic slots and increased interactivity.

Dira ya Dunia, which now will be co-anchored by two presenters, is introducing a twice-weekly business slot and more sports reporting.

The new programme will offer more analytical pieces from reporters and experts, and increased interactivity with listeners via SMS and phone calls.

Head of Â鶹Éç Swahili – and one of Dira ya Dunia presenters – Solomon Mugera comments: "The new Dira ya Dunia has a livelier, punchier presentation style, and the new business slot is a product of our annual young entrepreneurs' competition, Faidika na Â鶹Éç (Prosper with the Â鶹Éç).

"Listeners wanted a forum where they can share business tips, ideas, experiences and advice, and we thought that Dira would be the perfect programme for this."

In addition to Solomon Mugera, the Dira presenter team includes Charles Hilary, Suluma Kassim, Salim Kikeke, Hassan Mhelela, Alex Mureithi, Peter Musembi, Flora Nducha, Mariam Omar, Ali Saleh, Idd Seif and Zuhura Yunus.

The redesign of Dira ya Dunia is only a beginning of a major revamp of the Â鶹Éç Swahili radio programming.

Solomon Mugera comments: "We'll soon be introducing changes to the rest of the output, including the breakfast show, Amka na Â鶹Éç, and our hourly news bulletins."

The hour-long programme, Dira ya Dunia, starts at 18.30 East Africa Time and also includes regular slots such as Uchumi, each Friday, talking about local and international business news, and Elimu ya Leo, each Tuesday, with news from the world of science and technology.

Notes to Editors

Â鶹Éç Swahili is a multimedia broadcaster providing radio and online content to Swahili-speaking audiences.

Â鶹Éç Swahili is available on Â鶹Éç FM stations and/or partner radio networks in Burundi, DR Congo, Kenya, Malawi, Rwanda, Tanzania and Uganda.

Programmes are also available via the website, bbcswahili.com, which offers access to up-to-the minute news, features and analysis on East Africa and the rest of the world.

Â鶹Éç World Service Publicity

To top

Press releases by date:

Press release by:

RSS feeds:

Related Â鶹Éç links

Â鶹Éç iD

Â鶹Éç navigation

Â鶹Éç © 2014 The Â鶹Éç is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.