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Press Releases
麻豆社 Vision celebrates 100% subtitling
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麻豆社 Vision has confirmed that it has reached its target of subtitling 100% of programmes on its main channels - 麻豆社 One, 麻豆社 Two, 麻豆社 Three, 麻豆社 Four, CBeebies, C麻豆社 and 麻豆社 News.
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Deaf and hard-of-hearing people will now be able to fully enjoy the complete range of 麻豆社 television programmes on these networks.
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Jana Bennett, Director, 麻豆社 Vision said: "Reaching this ambitious target is a fantastic achievement for 麻豆社 Vision and our technical teams. It's great to know that viewers who are deaf or hard-of-hearing will be able to enjoy the full breadth of our programmes across all of the 麻豆社's television channels."
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麻豆社 technologists have played a key role in developing the technical standards for subtitling over many years.
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In 1979, a documentary about deaf children called Quietly In Switzerland became the first 麻豆社 programme to carry subtitles using the brand new Ceefax technology.
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Within a few years, landmark programmes such as The Living Planet were being made accessible to wider audences using this important new service.
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Blue Peter was the first live programme to carry subtitles in 1986 and subtitling of news programmes followed in 1990.
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The 麻豆社's ambitious commitment to subtitle 100% of its programmes was made in 1999 and has required the development of new speech recognition technology.
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The service now amounts to more than 50,000 hours of subtitled content each year and this includes all the 麻豆社's National and Regional programming on 麻豆社 One and Two.
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Delivering access services on demand via the 麻豆社 iPlayer is the 麻豆社's next priority.
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Jackie Ballard, Chief Executive of RNID, said: "We congratulate the 麻豆社 for rising to the challenge and reaching 100% subtitling on its main channels."
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Susan Daniels, Chief Executive of NDCS, said: "We congratulate the 麻豆社 for achieving 100% subtitled output on its main channels. For the UK's 35,000 deaf children and young people, television is a vital window on the world and an important part of their enjoyment, social development and education."
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The 麻豆社 is marking reaching this important target by sponsoring a Parliamentary event hosted by the RNID and NDCS.
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