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Press Releases
Partnership with Radio Misty brings Â鶹Éç to FM in North Bengal and Sikkim
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Audiences inÌýNorth Bengal and Sikkim can listen to the Â鶹Éç's
special FM programming for the first time.
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Thanks to a partnership
agreement between the Â鶹Éç and Siliguri-based Radio Misty 94.3 FM,
listeners in the region can now tune in to the Â鶹Éç's infotainment
updates and chat shows tailor-made for India's FM market.
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The Â鶹Éç programming includes infotainment updates, Â鶹Éç Ek Minute – taking listeners inside the world of sports and entertainment every
half-hour, from 8.00am to 8.00pm, Monday to Friday.
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Every Sunday,
audiences will be treated to the Â鶹Éç's weekly chat show, Â鶹Éç Ek
Mulaqat, presented by Â鶹Éç India Editor, Sanjeev Srivastava.
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The
show profiles India's prominent people from the world of media,
films, sports, business, arts and politics, showing "the other
side" of celebrities' lives and playing their favourite songs.
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In addition, Â鶹Éç Take One will feature previews and box office
reports of new Bollywood and Hollywood films releasing in the week.
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The unique sports magazine, Â鶹Éç Fun And Games, will provide a
weekly round-up of the recent sporting action from around the
world, taking listeners into the rollercoaster world of sports,
from cricket to Formula 1.
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Nishant Mittal, CEO, Radio Misty 94.3 FM, said: "I am
delighted that our radio is the first FM station inÌýthe region to
enter into partnership with Â鶹Éç.
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"The alliance with the Â鶹Éç is a
major boost in our station's efforts to offer quality content and
entertainment to our listeners.
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"The Â鶹Éç programmes will keep the
listeners in North Bengal and Sikkim updated about sports and
showbiz happenings around the globe and will enable them to enjoy
unique chat shows with their favourite celebrities – all from their
local FM station of choice."
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Known by its tagline "Gungunate raho" (Keep humming), Radio Misty
94.3 FM is the first FM station in Siliguri.
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Launched in 2007, it
has an aerial reach of 80 km and broadcasts programme in four
languages: Hindi, Bengali, Nepali and English.
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With the motto,
"Local people, Local voice, Local station, Local choice", Radio
Misty 94.3 FM connects local people via interactive and
innovative shows, focusing on local culture and heritage. Its
programmes are designed to cater for people from all walks of life
and all ages.
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Vineeta Dwivedi, Business Development Manager, Â鶹Éç World Service,
added: "The Â鶹Éç's programmes tailored for India's FM market are
appreciated by audiences of our partner FM stations.
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"Partnership
with Radio Misty 94.3 FM means we can now connect with the audience
in this region.
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"Our special infotainment programming adds an edge
to a local FM station, and we are hopeful that Radio Misty's
audience will welcome the addition of Â鶹Éç programming to their
favourite station's radio mix."
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Â鶹Éç's FM programmes can be currently heard in 11 more cities in
India.
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In addition to the Â鶹Éç's main FM partner, Radio One in
Delhi, Mumbai, Bangalore, Ahmadabad, Chennai, the programmes are
available on Radio Chaska (Gwalior), Radio Choklate (Bhubaneswar,
Rourkela), Radio Tadka (Jaipur, Udaipur) and Radio Tomato (Kolhapur).
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Â鶹Éç World Service Publicity
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