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Press Releases
Radio listeners get 麻豆社i on Virgin Media TV
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Listeners to 麻豆社 Radio through Virgin Media TV will be able to view dynamic interactive content from later this month.
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With this content already reaching Freeview audiences, 麻豆社i now visualises radio listening on most major digital TV platforms.
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Listening to radio via digital TV has surpassed all expectations:
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- 40.2 million UK adults (81%) now claim to have digital television.
- Over 20 million of those claim to have listened to the radio via their television.
- 11.2 million of those claim to do so on a weekly basis. (Rajar Q1 2007).
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Mark Friend, Multiplatform and Interactive Controller for 麻豆社 Audio & Music, said: "This is a key part of the 麻豆社's plan to enhance radio across new platforms and connects us with the huge audience listening to radio through their TV."
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Listeners can access this content whilst listening to 麻豆社 Radio by pressing red on their digital remote.
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The content includes: "Now playing" track information, genre-based news, music charts, features, programme listings plus news, sport and weather headlines.
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For example, 麻豆社 Radio 1 listeners can view the latest entertainment news; 麻豆社 Radio 5 Live audiences see live news and sport headlines; and 麻豆社 6 Music fans get "Now playing" track details plus up-to-date 6 Music news and chart info.
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For the very first time, 麻豆社 regional radio will also have an enhanced presence via digital television. Listeners can access local news, the latest event information in their area and regional programme information at the touch of a button.
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All stations also have quick links to the 麻豆社's popular enhanced television services, such as Glastonbury and Wimbledon interactive.
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"This is an important extension for 麻豆社i," added Rahul Chakkara, Controller, 麻豆社 TV Platforms, "and is part of our strategy to enhance the viewing and listening experience of our audiences. We plan to use on-demand and other capabilities of the platform to make the service rich and visual, transforming the users' experience."
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Notes to Editors
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On ex-Telewest regions of Virgin Media:
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- 1Xtra 麻豆社
- 麻豆社 Radio 1
- 麻豆社 Radio 2
- 麻豆社 Radio 3
- 麻豆社 Radio 4
- 麻豆社 Radio 5 Live
- 麻豆社 5 Live Sports Extra
- 麻豆社 6 Music
- 麻豆社 7
- 麻豆社 Asian Network
- 麻豆社 Radio Bristol
- 麻豆社 London 94.9
- 麻豆社 Radio Merseyside
- 麻豆社 Radio Sheffield
- 麻豆社 Radio WM
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On the ex-NTL regions of Virgin Media:
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- 1Xtra 麻豆社
- 麻豆社 Radio 1
- 麻豆社 Radio 2
- 麻豆社 Radio 3
- 麻豆社 Radio 4
- 麻豆社 Radio 5 Live
- 麻豆社 5 Live Sports Extra
- 麻豆社 6 Music
- 麻豆社 7
- 麻豆社 Asian Network
- 麻豆社 Radio Cymru
- 麻豆社 Radio Nan Gaidheal
- 麻豆社 Radio Scotland
- 麻豆社 Radio Ulster
- 麻豆社 Radio Wales
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JA/ST
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