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Press Releases
Â鶹Éç partners Radio Choklate 104 FM in Orissa
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The Â鶹Éç has further expanded its availability on FM in India through partnership with a new radio station in Eastern India. Radio Choklate 104 FM, broadcasting in three cities in the state of Orissa, will start taking the Â鶹Éç programming specifically produced for India's FM market.
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For the first time, listeners in Bhubaneswar, Cuttack and later Rourkela will be able to tune in to Â鶹Éç programming on their new local FM station.
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Every hour, from 8am to 8pm, the Â鶹Éç will provide local audiences with its infotainment updates, Â鶹Éç Ek Minute, taking listeners inside the world of sports and entertainment.
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Every Sunday, Radio Choklate will re-broadcast the award-winning celebrity chat show, Â鶹Éç Ek Mulaqat.
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Hosted by Â鶹Éç World Service India Editor, Sanjeev Srivastava, the news-making programme brings interviews with India's prominent people from media, films, business, arts and politics, showcasing "the other side" of celebrities' lives and playing their favourite songs.
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Recent guests have included Sania Mirza, Jyotiraditya Scindia, Shubha Mudgal, Omer Abdullah, Ravi Shankar, Anil Kapoor, Dinesh Keskar and Govinda.
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India Business Development Manager, Â鶹Éç World Service, Vineeta Dwivedi, said: "We are thrilled to extend our infotainment programming to Radio Choklate. Orissa, and Eastern India in general, is an exciting market where we have had loyal shortwave listeners for many years.
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"With the launch of this partnership, our audiences in the region can now enjoy our new India-specific non-news FM programming which has already proved to be a hit in metros such as Delhi and Mumbai. Radio Choklate is a welcome addition to our partners list as we strive to make the Â鶹Éç's FM programming available on regional stations across India."
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Part of the Sambad Group, Orissa's largest circulated Oriya-language daily, Radio Choklate 104 FM is the first local FM radio venture in Orissa and boasts state-of-the-art studio and recording premises.
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Monica Nayyar Patnaik, Director, Radio Choklate 104 FM, said: "As 'Odisha's apna number 1' – Orissa's own number 1 – we are a one-stop solution for any client in Orissa; print, FM, events, movies... So partnering with the Â鶹Éç will have a mutual benefit in terms of brand leverage, and we are looking forward to it. With Â鶹Éç programmes, our huge base of listeners will get a taste of the national scene."
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Â鶹Éç World Service Publicity
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