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29 October 2014
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Â鶹Éç Learning English launches on tianshannet.com


The Â鶹Éç is set to expand its online audiences in China thanks to a partnership agreement with the official portal of Xinjiang Province in Northwest China.

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Visitors to tianshannet.com can access the Â鶹Éç Learning English content specially tailored for Chinese-speakers by visiting the Â鶹Éç Learning English Channel now live on the portal.

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Â鶹Éç Learning English teaches various points of the English language through human interest stories and topics including UK lifestyle and culture.

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Visitors to tianshannet.com can learn to read, write and speak English through the Â鶹Éç's four popular Learning English features: Take Away English, Quizzes, Real English and Wordmaster.

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Commenting on the partnership deal with tianshannet.com, Â鶹Éç World Service Business Development Manager for China and North Asia, Raymond Li, said: "We are delighted to be able to provide visitors to tianshannet.com with our English learning content.Ìý

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"This is a great addition to successful partnerships we have developed with Chinese portals, and we welcome new audiences to the Â鶹Éç Learning English Channel."

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Jianhua Zhu, Editor-in-Chief of tianshannet.com, expressed confidence in the future of the cooperation: "The Â鶹Éç is the one of the most influential media organisations in the world, and the Â鶹Éç English Learning Channel has built up the bridge for the Chinese people to learn authentic English.

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"The collaboration between tianshannet.com and Â鶹Éç Learning English will become a milestone in the online English learning in Xinjiang region."

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Â鶹Éç Learning English offers English language teaching programmes and online content for global radio and online audiences.Ìý

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English learning materials are available online at bbclearningenglish.com and, for Chinese speakers, on bbcchina.com.cn.

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Notes to Editors

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Â鶹Éç World Service is an international radio and online broadcaster delivering programmes and services in 33 languages.Ìý

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It uses multiple platforms to reach 163 million listeners globally, including SW, AM, FM, digital satellite and cable channels.Ìý

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It has around 2,000 partner radio stations which take Â鶹Éç content, and numerous partnerships supplying content to mobile phones.Ìý

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Its international online sites, which include audio and visual content and offer users opportunities to interact directly with world events, receive over 650 million page impressions, attracting around 44 million unique users, a month.Ìý

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Listen to Â鶹Éç World Service on bbcworldservice.com.

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Tianshannet.com is the official portal site of Xinjiang Uygur Autonomous Region in Northwest China, and therefore an authorised online gateway for users to find out about Xinjiang.

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Launched in December 2001, the site offers a wide variety of content in five versions of four different languages, ie, Simplified Chinese, Traditional Chinese, Russian, English and Uygur.

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With a daily average of 2.1 million page impressions, tianshannet.com ranks first among all the media websites in Xinjiang.

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Â鶹Éç World Service Publicity

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Category: World Service
Date: 29.08.2007
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