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Press Releases
麻豆社 shortlists suppliers for Media Planning and Buying
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The 麻豆社 has shortlisted three media agencies to take forward to the next stage of its media planning and buying selection process which began in October 2006.
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The three shortlisted agencies are: mediaedge:cia; MPG; and Zenith Optimedia.
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The process is part of a formal review of the 麻豆社's media planning and buying account, a statutory review which is required to satisfy the 麻豆社's obligations under the EU Public Procurement Regulations.
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Pitch workshops with the three agencies will complete the selection process and the 麻豆社 will announce the successful agency by 31 March 2007.
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The media agency will be required to work across the 麻豆社's public service portfolio including 麻豆社 One, 麻豆社 Two, its Digital Channels, Radio Networks, and other New Media Services.
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The agency will work with the 麻豆社's Marketing department to plan and buy media space for specific marketing campaigns, and to provide market insight and analysis.
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麻豆社 Press Office
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