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Press Releases
麻豆社 announces new advertising agency roster
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The 麻豆社 has appointed RKCR/Y&R and re-appointed Fallon onto its advertising agency roster, it was announced today - completing a formal review begun in May.
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Alongside Red Bee Media, the new roster will provide strategic advice and creative content for its brands, services and priority marketing campaigns.
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Tim Davie, 麻豆社 Director of Marketing, Communications and Audiences, says: "The four agencies who pitched were all outstanding and it was a very tough decision.
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"However, I am delighted to continue our relationship with Fallon and to welcome RKCR - they will make excellent partners in our on-demand, multimedia environment, and I very much look forward to working with them."
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Commencing on 1 January 2007, the agencies will work across the 麻豆社's public service portfolio which includes 麻豆社 ONE, 麻豆社 TWO, its digital channels, radio networks and other new media services.
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Fallon and RKCR will work closely alongside the 麻豆社's Marketing Department to deliver communications plans and creative content for specific marketing campaigns.
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Campaigns will predominantly use the 麻豆社's own media, including TV, radio and online, as well as external media platforms.
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麻豆社 Press Office
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