Category: New Media; 麻豆社
Date: 02.06.2006
Printable version
The 麻豆社 and Pact have finalised amendments to their existing Terms of Trade agreement - giving 麻豆社 audiences enhanced opportunities to view their favourite programmes across all platforms and allowing independent production companies greater freedom to exploit new media rights.
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The new deal is the first to be struck on new media rights by Pact and a major UK broadcaster and has been achieved within the 31 May deadline for agreement set by Ofcom as part of its TV Production Sector Review.
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The key changes to the existing Terms of Trade provide for:
- Enhanced opportunities to catch up on 麻豆社 programming via the public service window:
- viewers will be able to catch up on any episodes
of a series they have missed on-demand while the series is still
going out;
- viewers will also be able to download and store
programmes locally to view later. Once accessed, they have seven
days to view them.
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- Commercial video-on-demand rights will be available
to exploit in the UK for the first time. Independents will also have
greater freedom to exploit other new media rights and enjoy an improved
share of revenue from commercial exploitation in the UK.
In addition
the 麻豆社 will simplify and streamline its procedures in relation to
its holdback policy - making the use of independent programmes in the UK much easier and more straightforward.
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Bal Samra, 麻豆社 Television's Chief Operating Officer,
said: "There have been some tough negotiations but there is agreement
on both sides that these amendments strike a great deal for both
the independent production sector and the licence fee payer."
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Jana Bennett, 麻豆社 Director of Television, said: "This deal has improved what
was a fairly narrow public service new media window to view programmes. It creates the possibility - subject to the necessary approvals - for audiences to catch up with their favourite 麻豆社 programmes
at their convenience.
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"It's great news for viewer choice and for anyone
who wants flexibility as to when and how they watch our output."
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Alex Graham, Chief Executive of Wall to Wall and Chair of Pact, said: "The word that best captures the spirit of this deal and the negotiations that led up to it is 'partnership'.
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"The old 'them and us' attitudes have gone and the
deal is a sign of what can be achieved when a strong, confident 麻豆社
and a dynamic independent sector work together."
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John McVay, Chief Executive of Pact, said: "This is not only a good deal for the 麻豆社 and indies, it is a good deal for the whole market."
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A ruling of the Communications Act was for the intellectual property rights of independent programmes to reside with the producer. The original Terms of Trade, signed by the 麻豆社 and Pact in August 2004, reflected this shift.
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麻豆社 on-demand services - for which some of these rights are necessary - form part of 麻豆社 management's proposal to launch the 麻豆社 iPlayer service. This will be subject to a public value test by the 麻豆社 Governors.
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