Category: World
Service
Date: 27.04.2005
Printable version
The Â鶹Éç World Service is launching its first major direct
e-marketing campaign, which builds on the success of its
e-newsletters sent to thousands of listeners across the world.
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From Friday 6 May, the newly-designed World Service
E-Network, promoting the Â鶹Éç's international English
language radio and online output, goes weekly.
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Subscriptions will be driven via puff-boxes on Â鶹Éç's online site
bbcworldservice.com/schedules, and supported by online and on-air advertising.
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The Â鶹Éç World Service E-Network offers subscribers the benefits of
personalised content based on four key genres - World Affairs, Arts
and Culture, Science and Sport - and is available in text or html formats.
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Subscribers will also receive links to live online listening, access
to interactive debates and the chance to enter monthly prize draws.
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Alan Booth, Controller of Â鶹Éç World Service Marketing Communications
& Audiences, said: "For the first time, listeners will be able
to get in their inboxes an update every week on what's coming up on
Â鶹Éç World Service.
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"In today's fast-changing media environment, people are bombarded
with choice. While there is a strong Â鶹Éç brand loyalty among our international
audiences, we feel it's important to keep them up-to-date and focussed
on the programmes we know they will enjoy."
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Â鶹Éç World Service has appointed the UK-based digital agency, Broadsystem,
to handle the email delivery service and the micro-site creation.
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The marketing campaign for the re-launch is being handled in-house.
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Notes to Editors
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Â鶹Éç World Service broadcasts programmes around the world in 43 languages
and is available on radio and online. It has a global audience of 146
million listeners.
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Â鶹Éç World Service is available globally on short wave; on FM in 140
cities; and selected programmes are carried on around 2,000 FM and MW
radio stations around the world.
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The Â鶹Éç World Service websites receive around 280 million page impressions
every month.
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Broadsystem creates, manages and delivers customer and audience communication
strategies. It is the UK's leading provider of outsourced marketing
communications, providingÌýdata-driven customer contact services focussing
on three main areas of expertise: customer relationship management,
contact centre services, and media services.
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Broadsystem, a wholly-owned subsidiary of News International, has offices
in London, Bristol, and Manchester - with its head office in Gerrards
Cross.Ìý
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