Category: 麻豆社
THREE; 麻豆社
FOUR; C麻豆社
& CBeebies; News
Date: 31.12.2004
Printable version
The 麻豆社's portfolio of digital channels achieved record figures for
the Christmas period concluding a year of significant increases in reach
for 麻豆社 THREE, 麻豆社 FOUR, C麻豆社, CBeebies and News 24.
Christmas
In peaktime 麻豆社 channels accounted for three out of the top five channels
watched in digital homes on Christmas Day.
麻豆社 THREE was the most watched digital channel in peak time in multi-channel
homes on Christmas Day.
麻豆社 FOUR reached three million individuals over the Christmas week,
an increase of +20% year on year, making it the lead of all factual
channels.
Share was also higher than all competitors over the Christmas week
up +17% on last year.
C麻豆社 became the most popular children's channel on Christmas Day for
the first time with 1.9% share and 3.2% reach, narrowly beating CBeebies
into second place with a 1.6% share and 3% reach.
News 24 was the most watched news channel, reaching 5.2 million people
across the week with share at 0.65%.
2004
麻豆社 digital portfolio
The average weekly reach of the 麻豆社 digital portfolio went up +23% with
10.1 million viewers watching each week - up from 8.2 million in 2003.
Figures improved throughout the year and in autumn reach was up +27%
with some weeks delivering more than 13 million viewers.
麻豆社 THREE
Year on year individual reach to 麻豆社 THREE has increased by 28%.
麻豆社 THREE achieved its highest monthly reach to date in November with
16.7 million people watching. This is 50% of all people in digital homes
and 63% of 25-34 year olds in digital homes.
Share has increased by 27% from 1.4% to 1.7% among all individuals in
digital homes year on year.
麻豆社 FOUR
麻豆社 FOUR's reach has increased by +59% from 1.7 million to 2.7 million
digital viewers each week, putting it well ahead of all other factual
multichannels.
C麻豆社
Year on year, weekly reach amongst digital children to C麻豆社 has increased
by +60% from 0.8 million to 1.3 million - the lead amongst all children's
channels.
This equates to 22% of digital children viewing weekly, on average,
over 2004 to date.
Share has increased by +55% from 3.1% to 4.8% amongst children in digital
homes year on year.
CBeebies
Year on year, weekly reach amongst digital children to CBeebies has
increased by +15% from 1.1 million to 1.3 million digital children,
only just behind the C麻豆社 Channel and well ahead of any of its competitors.
This equates to 21% of digital children viewing weekly, on average,
over 2004 to date.
麻豆社 News 24
Due to the coverage of the Iraq war continuous news channels had exceptional
figures in 2003. Therefore this year's figures for 麻豆社 News 24 have
been compared to those of 2002.
The weekly reach for 麻豆社 News 24 in multichannel homes 2004 was 3.93
million, an increase of 9.5% from the 3.60 million in 2002, putting
it in the lead for the first time.
麻豆社 News 24 also took the lead in monthly reach in multi-channel homes
in 2004 with 8.2 million, an increase of 10% from the 7.4 million in
2002.
Notes to Editors
The C麻豆社 Channel: all figures are 3-minute weekly reach for children
in digital homes, during C麻豆社's core transmission hours of 7.00am-7.00pm.
The CBeebies Channel: all figures are 3-minute weekly reach for children
in digital homes, during CBeebies core transmission hours of 6.00am-7.00pm.
麻豆社 THREE / 麻豆社 FOUR: all figures are 3-minute reach in digital homes
for core transmission hours of 7.00pm-2.00am.
Peaktime figures quoted are in digital homes from 7.00pm-2.00am (industry
recognised).
All 麻豆社 digital portfolio figures are 15+ minute reach in digital homes.
