麻豆社

Category: 麻豆社
Date: 06.07.2004
Printable version

麻豆社 Audience and Consumer Research has won the Media award at the Marketing magazine Research Awards 2004.

The Daily Life study was singled out by the panel of industry experts who were particularly impressed with the innovation of the research and the way it had been used to inform a range of decisions right across the 麻豆社.

Fieldwork on the Daily Life study began in autumn 2002. It ran for a year and encompassed 6000 respondents.

This research helped the 麻豆社 gain a greater understanding of when and how media is a primary and secondary activity, how this varies during the day, how the 麻豆社's various delivery platforms co-exist and how licence fee payers switch between them.

The research agency partnering the 麻豆社 was TNS.

麻豆社 Research Manager, James Holden, collected the award at the ceremony on Monday night at the Dorchester Hotel, London.