Category: News
Date: 05.07.2004
Printable version
As Â鶹Éç Television
News celebrates its 50th anniversary, Â鶹Éç ONE's Ten O'Clock News looks
to the future, announcing the launch of the UK's first interactive television
news bulletin in Autumn 2004.
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Ten O'Clock News Extra will be available on digital
satellite, Freeview and digital cable platforms and will provide an
added depth and context to the news.
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From later this year - by pressing the red button on
their handsets - viewers will be able to get behind the day's events,
with longer interviews, extra footage and background information on
the day's stories.
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Ten O'Clock News Extra will provide a "tell me
more" service, with profiles of the names in the news and instructive
graphics in a new form of interactive TV journalism.
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The content will be provided by the Ten O'Clock News
team, and will be available Monday to Friday from 10.00 to 10.45pm.
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Viewers will be able to access more information on
up to three of the bulletin's stories.
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Director of Â鶹Éç News, Richard Sambrook, says: "The
Â鶹Éç News audience consistently tell us that they want even more information
on the day's events.
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"Ten O'Clock News Extra will provide that platform
for added depth and context to the bulletin and will help drive a new
audience towards our interactive services."
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Head of Â鶹Éç News Interactive, Richard Deverell, says:
"This is a hugely exciting innovation for Â鶹Éç News.
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"It is the world's first interactive daily TV news
bulletin and will help viewers understand the top news stories by providing
extra background information in a visually rich and engaging format."
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The Â鶹Éç has commissioned interactive TV specialists
Two-Way TV to provide the application technology.
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Two-Way TV have worked closely with all the major television
broadcasters in the UK and have a wide knowledge of television audiences
and what they want from an interactive application.
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Emma Somerville, Head of Â鶹Éç Interactive Programming,
says: "We are delighted to be working with Two-Way TV on such a
flagship application. Two-Way TV are adept at dealing with technological
advances and will bring an added dimension to the project."
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Â鶹Éç Television News is 50 years old today, Monday 5
July 2004, at 7.30 pm.
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