麻豆社
hits staff ethnicity targets - and sets new challenges
The
麻豆社 announced today that it has:
声
Hit
the target set in 2000 to have 10 per cent ethnic minority staff
by the end of 2003. The actual figure was 10.02%.
As
a result nearly 650 more people from ethnic minority backgrounds
now work at the 麻豆社 compared with four years ago.
声
Hit its target for four per cent of senior managers to be from ethnic
minority backgrounds. The actual figure was 4.38%.
声
Set new targets, to be reached by the end of 2007, for 12.5 per
cent of the staff, and seven per cent of senior management, to be
from ethnic minority backgrounds.
麻豆社
Director-General Greg Dyke said: "Soon after I took over as
Director-General we set some new employment targets which were central
business objectives which were one of the measures the success of
directors and managers would be judged on.
"To
achieve these targets we've made big efforts across the 麻豆社 - there's
been a quite a significant culture shift - and I'm pleased to announce
that we've hit the targets."
He
added: "I'm absolutely convinced that it was only by setting
targets and regularly monitoring our progress towards them at the
麻豆社 Executive Committee - and by regular I mean every three months
- that we were able to meet them.
"Abstract
commitments to diversity don't, in my experience, actually change
much in large organisations. You only do that by real figures and
regular monitoring."
Greg
Dyke was speaking at an event to raise awareness of a joint 麻豆社
and Arts Council England initiative called Roots.
Eleven
Roots co-ordinators are working with local artists and communities
to encourage, promote and support a wide range of culturally diverse
arts work across 麻豆社 English Regions - through local radio, regional
television and online.
Explaining
the new levels, Greg Dyke added: "We want to keep the momentum
up and experience has taught me that the only way to do this is
to set new targets.
"But
it's not completely straightforward. A large proportion of our staff
are based in London, and London has a far higher proportion of people
from ethnic minority backgrounds than the rest of the UK.
"We've decided to set new targets above the national average,
but below London's ethnic minority population.
"Our
intention is that by the end of 2007 - another four year period
- 12.5 per cent of our staff as a whole and seven per cent of our
senior managerial staff will be from an ethnic minority community.
We feel that this is an appropriate middle way."
Related
release
麻豆社
appoints Andrea Callender as new Head of Diversity (23.01.04)
Notes
to Editors
Greg
Dyke's speech at the Roots event
Roots
is a collaboration between Arts Council England's national
and regional offices and 麻豆社 English Regions.
It
aims to substantially improve and increase Asian, African, Caribbean
and Chinese cultural coverage in the broadcast media, locally, regionally
and nationally - on radio, television and on-line.
The
project supports longer term relationship building between the Arts
Council, the 麻豆社 and diverse communities by encouraging local participation
in the arts and by profiling culturally diverse artists.
Roots
co-ordinators are based in Brighton, Birmingham, Bristol, Leeds,
Leicester, Liverpool, London, Luton, Newcastle, Plymouth and Southampton.
Arts
Council England is the national development agency for the arts.
Between
2003 and 2006 Arts Council England will invest 拢2 billion
of public funds in the arts in England, including funding from the
National Lottery.
The
Arts Council believes the arts should be at the heart of our national
life, reflecting this country's rich and diverse cultural identity
as only the arts can.
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