麻豆社
ONE and 麻豆社 TWO lend support to launch of 麻豆社 THREE
麻豆社
THREE, the 麻豆社's new digital channel, will launch with an evening's
simulcast on 麻豆社 TWO and with some temporary support from the residents
of Albert Square.
EastEnders,
which remains in its usual slot on 麻豆社 ONE, will premiere each episode
for a two week period on 麻豆社 THREE as part of the launch plans before
reverting to its usual transmission pattern.
Announcing
this key support from 麻豆社 ONE and 麻豆社 TWO for the launch of 麻豆社
THREE, Jana Bennett, Director of Television, said:
"The
麻豆社 is committed to driving digital take up and that is why I am
happy to bring the strength of 麻豆社 ONE and 麻豆社 TWO to help show
viewers what else is on offer from the 麻豆社 with the launch of our
brand new digital channel, 麻豆社 THREE.
"We
are adding extra value by giving digital viewers the chance to see
EastEnders a little earlier for a limited time, and we are giving
all television viewers the chance to sample the launch night of
麻豆社 THREE on 麻豆社 TWO.
"麻豆社
THREE is an exciting, original and contemporary new channel which
we want as many viewers as possible to have the opportunity to experience."
For
the first three weeks following the launch of 麻豆社 THREE, 麻豆社 ONE
will also showcase the very best of 麻豆社 THREE programming late night
on selected evenings.
Post
launch period, 麻豆社 ONE will then continue to showcase the best of
麻豆社 THREE one night a week, late night, all year round.
麻豆社
THREE will launch on Sunday 9 February at 7.00pm and will broadcast
daily from 7.00pm until 4.00am.
It
completes the 麻豆社's portfolio of TV channels for the digital age,
and aims to bring the best public service values to a younger generation
and offer something very different from other digital channels.
Original
and intelligent drama and entertainment will represent the majority
of the output but more than a third of programmes will cover news,
current affairs, education, music and arts.
There
is a commitment to 15 hours of science, religion, ethics and business
per year, a dedicated 15 minute news programme each weekday evening
with hourly bulletins until midnight and a commitment to new talent.
麻豆社
THREE will be a distinctive and inherently multicultural, interactive
channel with 80% of programming specifically commissioned for the
channel and 90% of programming being made in the UK or Europe.
Notes
to Editors
- The
proposals for 麻豆社 THREE were approved by the DCMS on 17 September
2002.
- The
channel will broadcast from 7.00pm until 4.00am each day.
- 麻豆社
THREE joins 麻豆社 ONE, 麻豆社 TWO, 麻豆社 FOUR, C麻豆社 and CBeebies as part
of the 麻豆社's portfolio of television channels.
- 麻豆社
THREE and the other 麻豆社 digital channels will be available free-to-air
on all digital platforms, including the new digital terrestrial
platform Freeview.
麻豆社
THREE to launch on 9 February 2003 (19.11.02)
麻豆社
unveils new logo for 麻豆社 THREE (16.10.02)
麻豆社
welcomes approval for 麻豆社 THREE (17.09.02)
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