麻豆社

麻豆社 Worldwide has licensed the QIPCO British Champions Day 2011 to a raft of international broadcasters ahead of Sportel Monaco 2011, ensuring the event will be seen in 75 countries globally. Confirmed broadcasters include the Dubai Sports Channel, SuperSport, Ten Sports, Sport 5 Israel & NHK Japan.

QIPCO British Champions Day, to be held on 15th October 2011 at Ascot, is the climactic race day of the newly-formed QIPCO British Champions Series and offers prize money of over 拢3 million.聽 British racing鈥檚 major stakeholders have come together to create this prestigious event as a bigger finale to the flat racing season, in a major restructuring of the racing calendar to broaden the sport鈥檚 appeal.

Danny O鈥橳oole, Head of Sport at 麻豆社 Worldwide, commented on the deals, 鈥淭his is an exciting time for British flat racing, and with the racing calendar rejuvenated, the QIPCO British Champions Day promises to be a major television event for international broadcasters.聽 We鈥檙e delighted that these sales have already guaranteed it a substantial global audience, and expect to see more deals closed soon at Sportel.鈥�

Nick Smith, Head of Communications & International Racing at Ascot, also welcomed the deals, saying, 鈥淨IPCO British Champions Day has the potential to be ranked alongside the USA鈥檚 Breeders鈥� Cup, UAE鈥檚 Dubai World Cup fixture and France鈥檚 Prix de L鈥橝rc de Triomphe day as one of the most important events in international racing, and we鈥檙e excited to see broadcasters giving it the platform it deserves around the world.鈥�

This will be 麻豆社 Worldwide鈥檚 first visit to Sportel since bringing together two previously separate parts of its sports business 鈥� Sports Sales & Distribution and Motion Gallery Sport 鈥� to create a single, focused team.聽 In addition to the QIPCO British Champions Day 2011 and 2012, 麻豆社 Worldwide鈥檚 Sportel slate will also include a wide range of world class live events, quality programming and sport archive.

Live events on offer range from Royal Ascot, The Investec Derby and John Smith鈥檚 Grand National to Barbarians vs. Australia 2011, the London Marathon and the Oxford & Cambridge University Boat Race. New programmes available include the critically-acclaimed film Fire in Babylon, as well as upcoming 麻豆社 One documentaries The Dark Side Of Sport 鈥� Freddie On Depression and Nic Hamilton 鈥� My Chance to Shine.聽 Sport archives 麻豆社 Worldwide represents include: The Football League, 麻豆社 Sport, The FA, ECB, Six Nations and the Commonwealth Games.

Ben Nolan