Wednesday 24 Sep 2014
A branded block of Â鶹Éç HD programming is now available in Brazil following an exclusive deal between Â鶹Éç Worldwide, the commercial arm of the Â鶹Éç, and SKY Brazil.
The deal marks the first time high definition content from the Â鶹Éç has aired in a branded channel environment in Latin America, and is a major strategic development for Â鶹Éç Worldwide.
The Â鶹Éç HD block, featuring a selection of the broadcaster's most popular programmes, is available exclusively to subscribers of the Brazilian operator on Mondays to Fridays on SKY channel 246 until 4th March 2011.
"Â鶹Éç HD is not only a huge differentiator for SKY, but the launch of the programming block also underscores Â鶹Éç Worldwide's firm commitment to offering Brazilian television viewers high quality content in the most innovative formats available in the market," said Jessica Rodriguez, Senior Vice President and General Manager, Â鶹Éç Worldwide Channels, Latin America & U.S. Hispanic.
"SKY is the first and only operator in Latin America to provide its subscribers with innovative programming from the Â鶹Éç, presented in a format that will revolutionise the viewing experience," said Marcia Cross, Director of Programming, SKY Brazil. "This type of content adds value to our HD offering and helps to consolidate SKY’s leading position in an increasingly competitive market."
Â鶹Éç HD offers the best British and international high-definition content with a line-up of multi-award-winning documentaries, entertainment and arts programming. The programme line up in Brazil includes the critically-acclaimed travel series Michael Palin's New Europe and Around the World in 20 years, the documentary series True Stories, and Space Age: The Story NASA, a history of space exploration. Also joining the schedule are Indian Food Made Easy, Friday Night With Jonathan Ross, 1000 Roman Skeletons, True Horror and Edward VIII: The Nazi King.
With this new deal, Â鶹Éç Worldwide now broadcasts in sixteen countries in Latin America: Mexico, Nicaragua, the Dominican Republic, Guatemala, Honduras, El Salvador, Costa Rica, Panama, Colombia, Ecuador, Peru, Chile, Bolivia, Argentina, Venezuela and Brazil.
Harriet Otoo
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