Â鶹Éç

Â鶹Éç Worldwide, the commercial arm of the Â鶹Éç, will launch the branded drama block, 'Â鶹Éç Entertainment presents "Premium Theatre"' on Japanese satellite and cable TV station LaLa TV. This will be the first ever Â鶹Éç drama dedicated block in Japan.

The branded block, set to launch in April 2011, will screen weekly in primetime, and feature top Â鶹Éç Worldwide programming including Cranford, Desperate Romantics and PA's.

Katsuhiko Waza, President of Â鶹Éç Worldwide Japan says: "We are delighted to be launching "Premium Theatre" presented by Â鶹Éç Entertainment with LaLa TV with whom we have a long and valued relationship. LaLa TV has previously broadcast popular Â鶹Éç titles such as Mistresses and Robin Hood and we believe that this platform will be wonderful for Japanese audiences to further engage with even more quality British drama."

Mr Shinji Suda, President & Representative Director, Jupiter Entertainment Co., Ltd says: "Since the launch of LaLa TV in 2000, we have televised a lot of Â鶹Éç drama and, especially since broadcasting the movie-quality drama series Robin Hood, have had the opportunity to increase British drama viewers in Japan. By launching the Â鶹Éç drama branded block, 'Â鶹Éç Entertainment presents "Premium Theatre"' we are committed to continuing this growth."

To kick off the branded block, Â鶹Éç Entertainment "Premium Theatre" will present the witty and poignant drama Cranford, starring the Oscar-winning Dame Judi Dench, and the comedy drama PA's, an off–beat, fast–paced and funny depiction of office life.

Â鶹Éç Worldwide will be launching a host of new dramas at Mipcom including Upstairs Downstairs, Outcasts, DCI Banks: Aftermath, The Deep, Mad Dogs and Misfits (S2).

NOTES TO EDITORS
LaLa TV (JUPITER ENTERTAINMENT Co., LTD: Marunouchi, Chiyodaku-ku, Tokyo) is an entertainment channel that provides a selection of high quality programmes including popular foreign dramas, lifestyle and talk shows. Currently, LaLa TV is broadcast on J:COM, SkyPerfectTV!, SkyPerfectTV!, e2 and other national cable TV operators to 6.5 million households.

Production credits
Cranford (5 x 55’ HD) - A Â鶹Éç/WGBH co-production in association with Chestermead Ltd
Desperate Romantics (6 x 50’ HD) - A Â鶹Éç production
PA's (6 x 50’ HD) - A 2AM TV production for Â鶹Éç
Mistresses (3 x 60’) - A September Films production for Â鶹Éç
Robin Hood (13 x 45’ HD) - A Tiger Aspect production for Â鶹Éç and Â鶹Éç America
Upstairs Downstairs (3 x 60’ HD) - A Â鶹Éç Cymru Wales / Masterpiece co-production for Â鶹Éç and PBS
DCI Banks: Aftermath (2 x 50’ HD) - A Left Bank Pictures production for ITV1
The Deep (2 x 90’ or 5 x 60’ HD) - A Tiger Aspect production for Â鶹Éç
Mad Dogs (4 x 50’ HD) - A Left Bank Pictures production for Sky
Misfits series 2 (6 x 45’ & 1 x 50’ Special) - A Clerkenwell production for E4
Outcasts (8 x 50’ HD) - A Kudos Film & Television production for Â鶹Éç in association with Â鶹Éç America

Julia Holmes