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Â鶹Éç Worldwide has appointed Nick Percy to the role of Head of Strategy.

Based in London, Nick will help develop the strategic growth and direction of Â鶹Éç Worldwide, which drives commercial revenues from Â鶹Éç owned IP as well as other sources and returns funds back to its parent organisation to be reinvested in new programmes and services.

Nick joins Â鶹Éç Worldwide from management consultancy McKinsey & Company. He was based in McKinsey's London office and, before that, Sydney. He also previously worked for Diageo, where he led projects mainly in Asia, and he was part of the Prime Minister's Strategy Unit in 2001, working on childcare policy.

Reporting to Director of Strategy, David Moody, Nick joins Â鶹Éç Worldwide shortly after excellent financial results were announced. Sales rose 7% to £1,074m in the 12 months to 31 March 2010, exceeding the £1bn mark for a second year running, and profits hit a record £145.2m.

Nick Percy said: "I am excited to be joining such a successful international media organisation. I have great respect for Â鶹Éç Worldwide and for what it has achieved in recent years. The global media landscape is changing rapidly and this is a fantastic opportunity to join a cutting edge company with impressive international growth plans."

David Moody, Director of Strategy, said: "We have identified a number of areas where we want to develop our business and we believe Nick is the right person to help us do this. With his international background and wide-ranging experience Nick will be a great addition to our strategy team."

Nick replaces Clare Reichenbach who has moved to New York to take up the position of EVP Strategy and Business Development, Â鶹Éç Worldwide America.

Alison Donnelly