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Â鶹Éç.com has appointed Scott Hamilton as its Advertising Sales Director, ANZ.

Focusing on the exploitation of the Â鶹Éç.com brand offering in Australia and NZ, Scott will lead Â鶹Éç.com's Sydney-based advertising sales team from Â鶹Éç Worldwide's new headquarters in Macquarie Park, NSW.

Scott joins Â鶹Éç.com on April 12 from Yahoo7, where he was Senior Group Sales Manager. He has previously held senior sales roles at ACP Magazines and PBL Media in both Australia and New Zealand.

The appointment reflects a shift to a national focus for Â鶹Éç.com. Current Regional Advertising Sales Director John Williams will move to a pan-regional focus over the next 6 months. He will work primarily to build the Asian sales business on behalf of both Â鶹Éç.com and the Â鶹Éç's 24 hour news channel Â鶹Éç World News.

"This is a key appointment in our drive to build our presence in Australia and New Zealand and to build a local sales platform for all of Â鶹Éç Worldwide's digital assets," said Jonathan Howlett, Â鶹Éç Worldwide's Global Director of Airtime Sales. "We predict a period of significant expansion and are now in an excellent position to leverage further growth for Â鶹Éç.com in this critical territory."

"There is enormous potential to position Â鶹Éç.com as the online brand of choice for advertisers and consumers alike," added Scott Hamilton. "The brand is in great shape and I look forward to building on its success with Australasian audiences."

Â鶹Éç.com is the number one international online news provider across Australia and NZ* with nearly 2.5 million ANZ unique users. It offers advertising opportunities across three platforms: online, mobile and VOD. Globally, the site reaches more than 50 million unique users** and attracts more than 600 different advertising partners.

NOTES TO EDITORS
* Nielsen MI Feb 2010
** Omniture Jan-June 09

Louise Alley