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Â鶹Éç.com's traffic in Asia Pacific has significantly grown in monthly reach by 21% in Q2 2009 compared to the same period last year, according to the latest results delivered by ComScore. The number of visitors per month has now risen to 8.4million in the region which is more than twice the size of its nearest competitor. Â鶹Éç.com remains the largest international broadcast news website in Asia Pacific.

The latest figures also show great loyalty to Â鶹Éç.com around the globe with 72% of audiences reportedly staying with Â鶹Éç.com rather than visiting a competitor site (competitive set includes CNBC, Financial Times, CNN.com, MSNBC.com, and the Economist).

Â鶹Éç.com provides comprehensive news, sport, weather, business, technology and lifestyle content. The latest ComScore records show considerable peaks in traffic in Asia Pacific particularly during key world events during this time that have included the India elections, the swine flu epidemic, and Iranian elections, a demonstration that audiences continually turn to the site as a source for reliable global and local news.

Luke Bradley-Jones, Executive Vice President and Managing Director for Â鶹Éç.com commented, "It's hugely encouraging to see our online presence in Asia Pacific expanding and the great loyalty towards our website around the globe. With international audiences becoming ever more thirsty for instant, reliable and trustworthy news, we are delighted that increasingly they recognise that Â鶹Éç.com is the site to turn to."

Â鶹Éç.com is a key part of the Â鶹Éç's international advertising proposition with a multi-screen portfolio that includes Â鶹Éç World News, Â鶹Éç Global Channels, Â鶹Éç Mobile and lonelyplanet.com. The Â鶹Éç Global Ad Sales team will attend this year's Spikes event in Singapore from 16 - 18th September to broaden the advertising industry's understanding of the Â鶹Éç's international services, the strength of its global audience and the partnership opportunities it can provide to global brands.

NOTES TO EDITORS
About Â鶹Éç.com
The Â鶹Éç is one of the most respected brands on the Internet and offers up to the minute International news, business, sports, weather, lifestyle and technology content and in depth analysis. Â鶹Éç.com is the online expression of the Â鶹Éç outside of the UK and is run by Â鶹Éç Worldwide, the commercial arm of the Â鶹Éç. In November 2007 the site introduced advertising outside of the UK to an audience of 26* million unique users generating revenues to reinvest in Â鶹Éç content and services.*Source: comScore – Q4 2008.

Amy Broomfield