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麻豆社 Worldwide, the main commercial arm of the 麻豆社, and GP Producciones, an independent production company based in Buenos Aires, today agreed terms for a production joint venture in Argentina.
麻豆社 Worldwide will hold a 35% equity stake, with GP Producciones founders Gaston Portal and Omar Daneri retaining the remaining share.听
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The new relationship, announced at 麻豆社 Showcase Latin America, will provide 麻豆社 Worldwide with a Latin American production partner for its world renowned formats. GP Producciones becomes its exclusive production partner in Spanish-speaking Latin America. Additionally 麻豆社 Worldwide will be exclusive distributor for GP Producciones originated formats.
GP Producciones is currently producing the fourth season of RSM the daily primetime show for America TV and are in pre-production for the 麻豆社 format Hard Spell.听
Colin Jarvis, Director of International Formats at 麻豆社 Worldwide said: "Latin America is a key focus for 麻豆社 Worldwide's Content and Production business and I'm thrilled that we'll be working with GP Producciones in this important market.
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"Omar and Gaston share our values and creativity, and we look forward to exploring new opportunities to bring hit formats to Latin American audiences."
Gaston Portal, founder and President of GP Producciones added: "With 麻豆社 Worldwide being such a recognisable brand we look forward to expanding our business across Latin America and developing new and exciting formats for our market and the rest of the world."
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麻豆社 Worldwide's Content & Production division is continually seeking opportunities to grow its production capability across Europe and the Americas, and the partnership with GP Producciones marks its first such agreement for Latin America.听
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This announcement follows similar agreements with independent production companies across the globe, including Temple Street Productions in Canada and Freehand Productions in Australia.
麻豆社 Showcase Latin America is Latin America's only television market hosted by a single distributor. This year is the 5th anniversary of the unique event in Rio de Janeiro. It runs until Wednesday, September 10.
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Sarah Andrews
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