Â鶹Éç Worldwide America has restructured its U.S. TV Sales and Co-productions business to create synergies with its Content & Production arm and drive sales and partnerships with U.S. broadcasters.
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The move is part of Â鶹Éç Worldwide's global strategy to drive greater export sales through its Global TV Sales division.
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Garth Ancier, President Â鶹Éç Worldwide America today announces the two most senior appointments in newly created positions: Paul Telegdy, EVP TV Sales and Content & Production and
Susanna Pollack, SVP TV Sales, Co-Productions and Children's.
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Commented Ancier: "It makes great sense for us to cross pollinate the TV Sales business with our Content & Production arm in the U.S. under Paul's direction.
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"Both businesses have built very solid relationships with all the major networks and broadcast operators and it is exactly the right time to unify our approach and bring a stronger proposition to our clients."
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Steve Macallister, Managing Director Global TV Sales says: "This ushers in a crucial new phase in our global growth strategy. Bolstering our relationships with the networks provides new opportunities to showcase British programming to U.S. audiences and a stronger framework for creating highly exportable co-productions.
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"Combine this with our clout around the world as Europe's biggest distributor, and it's clear that our growth plans are taking a major step forward."
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"More British programming is watched in U.S. homes than ever before and we can be proud of the role we've played in achieving that," says Telegdy.
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"With Susanna and the rest of the highly talented team on board, we're ready to take that up a notch and build on our hard earned reputation by working even closer with commissioners to deliver them the kind of outstanding programs we've become recognized for."
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Paul Telegdy will head Â鶹Éç Worldwide America's TV Sales and Co-productions business while continuing to lead Â鶹Éç Worldwide's U.S. Content & ProductionÌýarm.Ìý
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Telegdy, based in Los Angeles, has been instrumental in growing the production of some of the biggest U.S. reality shows of the past 12 months: Dancing with the Stars and Dance War: Bruno vs Carrie Ann for ABC and Clash of the Choirs for NBC.Ìý
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Telegdy moved to Los Angeles in 2004 from the Â鶹Éç's Drama, Entertainment and Children's division. His knowledge of British content from the Â鶹Éç and UK Independent sector, combined with an intricate appreciation of programming needs of U.S. broadcasters, will enable him to lead the team in delivering co-production opportunities and the sale of innovative British content.
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Susanna Pollack, will rejoin Â鶹Éç Worldwide America as SVP TV Sales, Co-Productions and Children's spearheading sales activity across all genres and jointly reporting to Telegdy and Gill Pritchard, head of Â鶹Éç Worldwide's Children's business.
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For the past two years, Pollack has managed the global television, home entertainment and licensing businesses for children's entertainment company Star Farm Productions.
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At Â鶹Éç Worldwide America she previously worked in several areas including drama co-productions, PBS syndication, cable sales and oversaw business development of Children's properties.Ìý
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Her expertise and experience make Pollack ideally placed to take on the role as the most senior TV sales and co-productions representative at the New York headquarters, following the departure of Candace Carlisle.
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She will also assume responsibility for growingÌýÂ鶹Éç Worldwide's children's brands in the U.S., which has seen recent successes with Charlie & Lola on Disney and The Secret Show on Nicktoons.
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Alex Fulton
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Notes to Editors:
About Â鶹Éç Worldwide America
Â鶹Éç Worldwide America is the U.S. arm of Â鶹Éç Worldwide Limited, headquarted in New York and Los Angeles.
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Â鶹Éç Worldwide Ltd is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (Â鶹Éç).
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The company exists to maximise the value of the Â鶹Éç's assets for the benefit of the UK licence fee payer and invest in public service programming in return for rights.
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The company has seven core businesses: Global Channels, Global TV Sales, Magazines, Content & Production, Home Entertainment, Global Brands and Digital Media.
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In 2006/07 Â鶹Éç Worldwide generated profits of £111 million on sales of £810 million.
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