Â鶹Éç Worldwide's Global Channels business will be launching its first subscription video-on-demand (SVOD) service, Â鶹Éç HD, to Taiwanese audiences with Chunghwa Telecom, the largest operator of broadband multimedia services in Taiwan, in April.Ìý
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Â鶹Éç HD SVOD viewers will be able to choose from 10 three-hour multiple genre blocks of programmes at any one time. The blocks will feature drama, comedy, documentary, natural history, music and arts programming.
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Â鶹Éç HD will be broadcast in English with Traditional Chinese subtitles and will offer for the first time, programme promos and navigational menus in Traditional Chinese.
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Commenting on the launch, Christine Leo-McKerrow, Senior Vice President and General Manager, Global Channels Asia-Pacific said: "The Â鶹Éç HD SVOD launch in Taiwan will be the first time the Â鶹Éç HD brand is available outside the UK and in advance of the 24hour linear channel launching later this year.Ìý
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"With plans to produce all of the Â鶹Éç's UK primetime content in HD by 2010, the Â鶹Éç will be one of the world's largest producers of English language HD programming."
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Chao Min, director of Digital Content Development Department, Chunghwa Telecom said: "We are proud to be the first one in Taiwan, even in Asia, presenting Â鶹Éç HD to viewers.Ìý
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"Â鶹Éç HD SVOD is comprised of high-quality programmes of various genres. We believe our viewers will enjoy watching these HD programmes immensely."
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Â鶹Éç HD will showcase the critically acclaimed drama, Cranford, set in Victorian England and starring Oscar®-winner Judi Dench.
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Other highlights will include the sumptuous natural history series, Ganges, telling the story of the most extraordinary river in the world; Sensitive Skin, a brand new comedy set in London starring Joanna Lumley; Aida - Verdi's striking opera about the great pharaohs; and Earth:The Power of the Planet, a landmark series about the history of our planet, how it works, and what makes it so special.
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Â鶹Éç HD is the sixth channel brand in Â鶹Éç Worldwide's new Global Channels portfolio to launch.
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The other five channels are Â鶹Éç Entertainment, Â鶹Éç Knowledge, Â鶹Éç Lifestyle and CBeebies – together with the Â鶹Éç's 24-hour international news channel, Â鶹Éç World – which are already available across Asia and EMEA territories
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Amy Castle-Young
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