U.S. fans get passport to go anywhere with Robin Hood, Torchwood and Little Britain
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NEW YORK - The 麻豆社 today announced that for the first time 麻豆社 AMERICA programming will be available for purchase and download from the iTunes Store in the U.S.
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Making 麻豆社 programming available on the iTunes Store is key to the strategy of 麻豆社 Worldwide, the commercial arm of the 麻豆社, in securing the broadest possible distribution for its huge range of television content.
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This new offering allows 麻豆社 AMERICA's viewers to further engage with the channel's hit shows and delivers highly addictive programming to a new audience.
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"麻豆社 is delighted to provide U.S. audiences with the unique ability to purchase and download select award-winning听麻豆社 AMERICA听programming on the iTunes Store," said Beth Clearfield, Vice President of Digital Media and Business Development, 麻豆社 Worldwide America.
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"As the first U.K. broadcaster available in the U.S., 麻豆社 is leveraging its trusted international brand in entertainment to provide our audiences with a first-rate digital experience."
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Starting today on iTunes, customers can purchase single episodes and complete seasons of 麻豆社 AMERICA's hit sci-fi series Torchwood, the outrageous award-winning comedy Little Britain and hit drama series Robin Hood - which premiered its second season Saturday on cable channel 麻豆社 AMERICA.
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During the run of the new season, Robin Hood episodes will be available on iTunes 24 hours after its premiere, Saturdays at 9 p.m. ET/PT on 麻豆社 AMERICA.
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The 麻豆社 was the first UK broadcaster to offer television programs on iTunes in the UK and now offers its critically-acclaimed programming to be purchased in the U.S. for $1.99 per episode and then viewed on a Mac or PC, iPod with video, iPhone or widescreen TV with Apple TV.
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Alongside the company's existing deals with online outlets such as YouTube and MySpace, the availability of programming on iTunes brings the 麻豆社鈥檚 content to millions of new U.S. viewers.
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