N.B. An amended version of this release was issued on 13.03.2008
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麻豆社 Worldwide today announced that Rolex will be the exclusive launch partner for the revamped 麻豆社.com homepage.
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This partnership marks the first in a number of sponsorship opportunities throughout the year with 麻豆社.com and Rolex.
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麻豆社.com is the commercial venture to offer advertising on the highly successful 麻豆社 website for users outside the UK.
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This deal, brokered by Mindshare Interaction Worldwide, sees 麻豆社.com add Rolex to its strong portfolio of sponsors who have already used the site to globally promote their brands to the 麻豆社's international influential audience.
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Luxury watch maker Rolex will be able to communicate with the 麻豆社 website's 28 million users from outside the UK (comScore stats) and the opportunity to associate with one of the world's leading and most trusted brands.
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With the breadth of valued content available on the 麻豆社 website, premium brands like Rolex can optimise advertising space on high traffic pages outside the UK which include news, sports and weather.
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These sponsorship deals will help deliver a new flow of income from international visitors into the 麻豆社 for investment.
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Kym Niblock, Managing Director, 麻豆社.com said: "We are delighted to be associated with such a prestigious brand such as Rolex. Advertising partnerships like these will help 麻豆社.com deliver funds to invest in further growing the international reach of the site, and deliver revenues back to 麻豆社."
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麻豆社.com has been developed in order to generate revenue for the 麻豆社 from the non-UK, non-licence paying traffic to its web properties.
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Developed by 麻豆社 Worldwide in conjunction with 麻豆社 Global News, the site taps into the vast audience that bbc.co.uk already attracts from outside of the UK.
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The Geo-IP technology integrated into the site allows 麻豆社 Worldwide to distinguish between UK and non-UK users and enable only non-UK users to see the advertising.
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Esther Brown
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