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01.09.03
麻豆社
Food makes European cable debut
麻豆社
Worldwide's food channel, 麻豆社 Food, is now available on cable for
the first time in Europe with its introduction on UPC Sweden. This
agreement follows only three months after the digital satellite
launch of 麻豆社 Food in Europe and extends channel availability to
an additional 275,000 subscriber homes in Sweden.
Announcing
the agreement, 麻豆社 Worldwide Head of Channels, Susanne Gallagher,
said, "This is 麻豆社 Food's inaugural appearance in the European
cable market and a great indication of the channel's appeal so soon
after its launch. We are very pleased to be providing 麻豆社 Food to
UPC, one of Sweden's leading cable networks, and building further
on our cooperation with UPC across Europe."
Johan
Cederbrant, Sales and Marketing Director, UPC Sweden, said, "We
are constantly looking at widening our range of channels and 麻豆社
Food offers a great example of this by introducing the popular genre
of food programmes and celebrity chefs to our offering."
麻豆社
Food showcases the best of food programming from around the world
including The Naked Chef (Jamie Oliver), Delia's How to Cook (Delia
smith) and Ready Steady Cook (Ainsley Harriott). World famous chef,
Ken Hom, will lead September with a series of Asian wok series and
Keith Floyd hosts Floyd's Fjord Fiesta - a culinary journey through
Scandinavia.
麻豆社
Food is available as part of UPC Sweden's digital offering from
September 1, 2003. 麻豆社 Food is also available in Denmark during
September on the Wish Channel of leading cable network, TDC, and
on several other large cable networks.
Notes
to Editors:
麻豆社 FOOD was launched in Europe in June 2003 on digital satellite
platform, Canal Digital, to over 700,000 subscribers across Sweden,
Denmark, Norway and Finland. It is also broadcast in Africa and
is packed with the best-known chefs and the finest ingredients from
around the world. It showcases the best food programmes from the
麻豆社 and other leading broadcasters, celebrating simple, modern,
fresh, continental cooking. 麻豆社 FOOD is wholly owned by 麻豆社 Worldwide,
the consumer commercial arm of the 麻豆社, and scheduled by the 麻豆社.
For more information on programmes, chefs, recipes and schedules,
please visit .
麻豆社
Worldwide Limited is the commercial consumer arm, and a wholly owned
subsidiary, of the British Broadcasting Corporation (麻豆社). The company
was formed in 1994 to develop a co-ordinated approach to the 麻豆社's
commercial activities: television, channels, publishing, product
licensing, Internet and interactive. 麻豆社 Worldwide exists to maximise
the value of the 麻豆社's assets for the benefit of the licence payer,
and re-invest in public service programming. In 2002/2003 麻豆社 Worldwide
returned 拢123 million to the 麻豆社.
offers broadband services to more than 275,000 homes
connected in Stockholm. is one of the leading broadband
communications and entertainment companies in Europe. Through its
broadband networks, UPC provides television, Internet access, telephony
and programming services. UPC's shares are traded on Euronext Amsterdam
Exchange (UPC) and in the United States on the Over The Counter
Bulletin Board (UPCOY). UPC is majority owned by UnitedGlobalCom,
Inc. (NASDAQ: UCOMA).
The
麻豆社 is not responsible for the content of external sites.
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