 |
|
16.04.03
麻豆社
World appoints Seema Kotecha as Head of Marketing
麻豆社
World, the 麻豆社's commercially funded international 24-hour news
and information television channel, has appointed Seema Kotecha
as Head of Marketing. Based in the company headquarters in London
and working closely with Director of Marketing, Jane Gorard, Seema
is responsible for developing the Marketing strategy for the channel
and managing the international team which is based in London, Singapore
and Delhi. In this role Seema will also work collaboratively with
marketing teams across the 麻豆社, in particular with respective colleagues
in the recently formed global news division (which includes 麻豆社
World Service).
Immediately
prior to joining 麻豆社 World, Seema worked as Marketing Controller
at BSkyB in London where she was responsible for developing and
implementing the annual marketing plan for Sky, focusing on increasing
subscribers in the business market. Seema has also worked for Virgin
Atlantic Airways Ltd., where she held the post of Marketing Communications
Manager, managing a team responsible for several award-winning campaigns.
Prior to this she worked as the European Marketing Manager with
Debonair Airways Ltd. Managing the European marketing communications
team implementing a campaign incorporating advertising, direct mail,
promotions, PR, new media, trade and loyalty marketing.
A fluent
French, Spanish and Gujerati speaker, Seema has a degree in European
Studies and Languages from Manchester Metropolitan University and
the University of Granada and worked as an intern in the European
Commission in Brussels.
Commenting
on the appointment, Jane Gorard, Director of Marketing, 麻豆社 World
said; "We are delighted to have someone of Seema's calibre
join our team. In marketing terms, we are facing some great challenges
in a number of markets and I am confident that Seema's experience
in the fields of broadcasting and international travel will be a
great asset."
Notes
to Editors:
麻豆社 World, the 麻豆社's commercially funded international 24-hour news
and information channel, is owned and operated by 麻豆社 World Ltd.,
a member of the 麻豆社's commercial group of companies. Reaching 254
million homes in over 200 countries and territories worldwide (100
million 24-hour homes), 麻豆社 World launched its present format in
1995 and is funded by advertising and subscription. For further
information on how to receive 麻豆社 World, download schedules or find
out more about the channel go to .
|
|
|
