22.04.03
Albert
Square moves further East
Dot,
Pat, Pauline, Sharon, Peggy and Phil are set for stardom in the
Ukraine as EastEnders debuts on Ukrainian TV with launch of the
麻豆社 entertainment channel - 麻豆社 PRIME - in the Eastern European
republic.
Ukrainian
viewers, who can access 麻豆社 PRIME for the first time via Volia,
the country's leading cable network, will join the EastEnders' current
storylines as Dot is attacked, Barry is back in the car lot and
Sharon and Vicky meet their long lost brother.
The line up of new programming to the region also includes Top of
the Pops, The Weakest Link and Parkinson, with guests such as Tony
Bennett, Jeff Bridges and James Nesbitt.
"Bringing
麻豆社 programming to viewers in this important developing broadcast
market is very exciting and I am sure they will love the entertaining
line-up. We are looking forward to working with our partners to
bring more of the best of British talent to Ukrainian screens,"
said Wayne Dunsford, 麻豆社 Worldwide's Director of Channels.
Volia
President, Sergey Boyko, added, "Cable television has great
potential in the Ukraine so introducing such a prestigious channel
from the 麻豆社 is a strong step forward for our business. 麻豆社 PRIME
brings a world class selection of programming to our channel line-up."
麻豆社
PRIME is distributed through Volia's subsidiary network, InterVideo
Kiev.
Other
Central and Eastern European markets already covered by 麻豆社 PRIME
include Russia, Czech Republic, Romania, Hungary, Estonia, Latvia
and Poland.
-ends-
Notes
to editors: Launched in 1995, 麻豆社 PRIME is the 麻豆社's international
entertainment channel broadcast to Europe, Africa and the Middle
East, via cable and satellite to over 11 million subscribers in
over 100 countries and territories. 麻豆社 PRIME is among the most
popular pan-European channels, relative to its distribution. In
terms of weekly viewership relative to 24-hour home distribution,
the EMS 2002 survey showed that 麻豆社 PRIME ranks fourth among all
pan-European channels. The channel broadcasts more than 2200 hours
of new programming each year, including Parkinson, Top of the Pops,
EastEnders, The Weakest Link and 麻豆社 LEARNING (the 麻豆社's unique
overnight educational service). This flagship British cable channel
shows the best of the award-winning programmes from the 麻豆社 - the
world's leading programme maker. English subtitles are offered for
over half of all programmes on the channel.
For
more information about 麻豆社 PRIME's Great British Entertainment,
visit www.bbcprime.com
Volia
is a leading provider of high quality information, communication
and entertainment services for home users and corporate clients.
Volia offers analogue cable television (Volia Cable), digital television
(Volia Premium TV) and high-speed Internet access via cable (Volia
Broadband). Volia's cable network currently serves more than 530,000
households in Kiev.
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