24.03.03
麻豆社
Worldwide increases TV Exports by 13%
On
the eve of the MIP TV programme market in Cannes (March 24-28),
麻豆社 Worldwide announced today that its TV and TV-related exports
have, once again, made a significant contribution to the UK's total
TV export industry, rising at double the pace of the market as a
whole.
The
British Television Distributors Association (BTDA) last week announced
a 6.6% increase on last year's TV exports bringing this year's total
to $666million (calendar year 2002), compared to 2001's figure of
$624 million.
Outstripping
the UK market as a whole, 麻豆社 Worldwide's total media exports rose
by 13% to $362 million from last year's $322 million. Now accounting
for 54% of the total UK market, 麻豆社 Worldwide grew an otherwise
flat market.
Rupert
Gavin, Chief Executive 麻豆社 Worldwide said; "Our on-going success
in the export market is due to our highly visible platforms around
the world, which have enabled us to build a substantial global business.
Key factors have been the launch of 麻豆社 channels, branded blocks,
the re-versioning of programmes such as The Weakest Link and Top
of the Pops for local markets, and joint venture partnerships, driving
significant business growth in key territories such as the USA and
Canada."
Across
North America 麻豆社 Worldwide has grown its business by 16.7%.
In
addition to The Weakest Link format sales around the world, other
major 麻豆社 properties that contributed to the sales success include
the internationally acclaimed factual series, The Blue Planet and
Walking with Beasts. Children's properties such as Teletubbies and
Tweenies continued to expand across media around the world, and
the drama series The Lost World proved a huge international hit.
BTDA
industry figures represent the best and most accurate measure of
Britain's TV exports. The process of aggregating industry numbers
was implemented by DCMS recommendations, following its enquiry into
the export business in 1999.
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