20.01.03
麻豆社
Worldwide and Discovery sign new footage agreement
In
an agreement, announced today at NATPE, 麻豆社 Worldwide and Discovery
Communications Inc. (DCI) have signed a major stock footage licensing
deal.
Under
the terms of the new agreement, 麻豆社 Worldwide will provide DCI access
to the world's leading moving image source by licensing its footage
for the broadcaster's wide range of programming. The deal reinforces
the association of two of the world's most highly respected and
complementary international broadcasters. Representing a significant
restructuring of their previous three-year access agreement, the
deal now provides producers of DCI programs, anywhere in the world,
equal access to 麻豆社 and CBS News content. It further complements
the far-reaching global alliance formed by the two companies in
1998, which generates substantial annual income through programming
and the development of joint-venture channels.
"This
new agreement illustrates the importance 麻豆社 Worldwide places on
the motion imagery licensing business and its future development.
To further our relationship with DCI in this way is another significant
step forward towards 麻豆社 Worldwide's ambition to be the world's
leading supplier of motion imagery to media professionals,"
said Mark Fricker, Director of 麻豆社 Library Sales.
The
total international stock footage market is currently valued at
拢200m and, through this deal, 麻豆社 Worldwide will continue
to expand its market share.
麻豆社
Worldwide licenses footage from the 麻豆社's vast archive of award
winning programming from its London HQ and through its network of
regional offices in New York, Los Angeles, Toronto, Sydney and Tokyo.
It is also the exclusive global representative for the marketing
and licensing of the CBS News archive.
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