07.11.02
麻豆社
Worldwide to create Life of Mammals simulation experience
麻豆社
Worldwide has signed an exclusive agreement with Camber Entertainment
to develop an educational simulation attraction based on the 麻豆社
forthcoming major natural history series, The Life of Mammals.
A 麻豆社/Discovery
co-production, the landmark series is written and presented by David
Attenborough and will take the viewer on an encyclopaedic journey
through some of the most fascinating aspects of the natural world.
Scheduled for broadcast in the UK on 麻豆社 ONE in November 2002 and
in the US on the Discovery Channel in autumn 2003, the series is
likely to be seen in more than 40 countries worldwide.
The
complete attraction will include a point of sale package where exterior
theming of the simulators will reflect directly the imagery and
the graphics of the TV programmes. It is anticipated that at least
ten Life of Mammals simulation experiences will be created and released
at six-month intervals over a five-year period.
Camber
Entertainment will begin a marketing campaign for the project targeted
primarily at zoos, museums and aquariums initially in territories
where the series is scheduled to broadcast. In North America this
campaign will be undertaken by Atlanta, Georgia based Pulseworks
LLC - Camber Entertainment's exclusive partner for the project.
Notes for editors:
Camber
Entertainment is an established world leader in the development
and implementation of education based simulation attractions. It
has recently completed a journey through the water cycle sponsored
by Unilever, a voyage around the International Space Station for
SpacePort Calgary and a journey to the home of the African Mountain
Gorillas in association with the Dian Fossey Gorilla Fund International.
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