19.09.02
麻豆社
World sponsors 11th Cit茅 de la R茅ussite
Sorbonne
University, Paris - 19th & 20th October 2002
For
the third consecutive year, 麻豆社 World, the 24-hour international
news and information channel broadcast on cable and satellite, will
sponsor the 11th edition of Cit茅 de La R茅ussite on
the theme of "New Worlds" in La Sorbonne, Paris on Saturday
19th and Sunday 20th October 2002.
The
presence of 麻豆社 World as the only international TV sponsor at Cit茅
de La R茅ussite demonstrates the channel is once again a leader
in international news. 麻豆社 World's audience in Europe has increased
significantly between 2001 and 2002 as shown in the recent IPSOS
study showing that 70% of Europeans, amongst the "upmarket"
adult population, are viewing the channel daily. In France, last
year's agreement signed with the French Ministry of Education in
France made 麻豆社 World the only channels used as an official English
language learning tool in secondary schools throughout France.
Cit茅
de La R茅ussite, which traditionally gathers a wide range
of people from international politics, economics, culture and art
as well as students, offers 麻豆社 World an opportunity to be in direct
contact with its audience. The channel will be represented at this
year's event by one of its key journalists who will lead a panel
debate on the Middle East on Sunday October 20th, and also through
the advertising and broadcast presence at its stand in the university.
麻豆社 World will be also able in a unique position to promote its
image through the opinion leaders of today and tomorrow in France
as well as in Europe.
麻豆社
WORLD SPEAKERS : Sunday 20th October at 2.30pm- Grand Amphi
Lyse Doucet, a foreign correspondent for the 麻豆社 for more than 10
years and specialist in the Middle East will moderate the debate
"The Middle East, impossible peace?" next to Shlomo ben-Ami,
Fran莽ois Heibourg, Dominique Mo茂si, Le茂la Shahid.
Commenting
on the continuing sponsorship of Cite de la R茅ussite event,
Carolyn Gibson, Regional Sales Director, Europe for 麻豆社 World, said:
"麻豆社 World has an unparalleled reputation for offering news,
inspiration and information in 200 countries across the world and
France is one of the key markets for us. Our audience of internationally-minded,
cosmopolitan decision-makers and opinion-formers makes us the perfect
choice of media partner for Cite de la R茅ussite and it offers
both students and today's world leaders the opportunity for debate
and analysis on an important theme."
Notes to Editors:
麻豆社 World is the 麻豆社's 24-hour, English language, international
news and information channel, reaching 222 million homes in 200
countries and territories worldwide (94 million 24-hour homes).
Launched in its present format in 1995, 麻豆社 World is a commercial
service, run by 麻豆社 Worldwide and funded by advertising and subscription.
麻豆社 World provides news, business and weather 24 hours a day, plus
the best of the 麻豆社's current affairs, documentary and lifestyle
programming.
In
France 麻豆社 World is received around 5.5 million homes homes via
cable or satellite.
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