05.03.02
Major
new sponsorship deal for 麻豆社 World's "Talking Movies" in
Europe
麻豆社
World, the 麻豆社's 24 hour international news and information channel,
has signed a major new sponsorship deal with the European beer Stella
Artois, for its flagship entertainment programme, Talking Movies.
Starting
on March 2nd, Stella Artois is sponsoring a campaign in Europe around
each of the ten programmes in The Hollywood Years Season which runs
on 麻豆社 World throughout the month and features major documentaries
on icons such as Frank Sinatra, Alfred Hitchcock and John Wayne.
Stella Artois will then continue their sponsorship with Talking
Movies on each programme transmitted in Europe until the end of
the year. All viewers receiving 麻豆社 World in Europe (55 million
households) will be able to see this new sponsored opening and closing
credit sequence, as well as sponsored trails.
Commenting
on the new deal, Carolyn Gibson, Regional Sales Director, Europe,
麻豆社 World said: "We are delighted to announce such a major
sponsorship for Europe, another sign of our advertising sales activity
in the region going from strength to strength. Stella Artois offers
a perfect match for our flagship entertainment show, Talking Movies
which enjoys huge popularity in the region by keeping our viewers
up to date with the latest movies."
"With
its premium audience of sophisticated movie fans, Talking Movies
on 麻豆社 World is the ideal vehicle to communicate Stella Artois'
growing international involvement with film" commented Neil
Harrison, VP on the Stella Artois account at Universal McCann EMEA.
Hosted by Tom Brook, Talking Movies is the weekly film review and
magazine show which reports on all the latest news and reviews from
the cinema scene, keeping 麻豆社 World viewers up to date with the
latest Hollywood developments. With a mixture of reviews, in-depth
interviews, movie gossip, features on trends and behind the scenes
reports, the show is filmed in both New York and Hollywood.
Notes
to Editors:
麻豆社 World is the 麻豆社's 24-hour, English language, international
news and information channel, reaching 200 million homes in 200
countries and territories worldwide (90 million 24-hour homes).
Launched in its present form in 1995, 麻豆社 World is a commercial
service, run by 麻豆社 Worldwide and funded by advertising and subscription.
All details are on the website .
In
Europe, 麻豆社 World is available in 55 million households and in 350,000
hotel rooms throughout the continent. Among the airlines which carry
the channel as part of their in-flight entertainment package are;
KLM, SAS, Finnair, British Airways and Cyprus Airways.
Talking
Movies is a film review and magazine show made for 麻豆社 World. The
programme originates on Tuesday's at 20.30 GMT and is repeated at
17.30 GMT on Thursdays, at 08.30 and 13.30 GMT on Fridays and 05.30,
17.30 and 21.30 on Saturdays.
THE
HOLLYWOOD YEARS SEASON on 麻豆社 World runs through March 2002 when
the 74th Oscars ceremony takes place and comprises ten programmes
- a must for anyone wanting to look back at some of the stars of
American culture and at life in LA today.
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