07.02.02
麻豆社
Worldwide boosts Children's & Learning with major marketing
campaign
As
麻豆社 Worldwide Children's & Learning hosts its first ever conference
for UK retailers in Brighton, the company will announce a multi-million
pound 2002 marketing plan for its Children's & Learning business.
Attended by buyers and representatives from the UK's top retailers,
麻豆社 Worldwide will also announce the launch of three major new children's
brands this year.
Tim
Woods, the recently appointed UK Marketing Director, Children's
& Home Learning, 麻豆社 Worldwide, will oversee the brief to the
UK region's sales and marketing team to work more closely with individual
retailers. The dedicated team will work with retailers to implement
tailored plans to stock ranges of 麻豆社 Worldwide's successful portfolio
of children's brands including Teletubbies, Tweenies and Bill &
Ben, 麻豆社 children's learning products such as "Bitesize"
and ranges of language products for both adults and children.
麻豆社
Worldwide will launch three further children's brands in 2002, backing
each launch with heavyweight consumer marketing campaigns. Ace Lightning
(26x30mins) an action comedy with a unique mixture of computer animation
and live action launches on C麻豆社 in Autumn 2002, and marks a decisive
step into the pre-teen boys market. Targeted at a TV audience of
6-12 year olds, with merchandising aimed boys aged 7-9 years old,
core product ranges will comprise of action figures, multimedia
and publishing.
Following
in the footsteps of Teletubbies and Tweenies, the autumn also sees
C麻豆社 launch a new landmark children's pre-school programme called
Finders (working title). Targeted at 2-4 year olds with an initial
commission of 130 x 20 minute episodes, Finders (working title)
is set in a magical world filled with bright colours and tinkling
sounds with the first raft of product expected to be on shelf by
Christmas 2002.
Preceding
both the launches of Finders (working title) and Ace Lightning,
an all new animated Andy Pandy (52x5mins) will launch in Spring
on CBeebies, C麻豆社's new digital channel and will roll out on to
麻豆社 ONE and 麻豆社 TWO shortly afterwards. Targeted at mothers with
nursery age children, Andy Pandy videos, books, branded products
are to be launched in September 2002 and initial ranges will comprise
of soft toys, apparel and nursery accessories.
Tim
Woods, UK Marketing Director, Children's & Home Learning, comments,
"This is a big year for 麻豆社 Worldwide Children's & Learning.
With three new children's brand launches and greater breadth of
portfolio, our aim in 2002 is to forge even closer ties with our
retail and licensee partners and affirm our commitment to a 'win/win'
approach. Our multi-million pound consumer marketing spend far exceeds
any budget to date and our visibility amongst our target audiences
will benefit hugely as a result."
Notes
to editors
麻豆社 Worldwide's sales from children's and learning brands and properties
exceeded 拢100m in the financial year 2000-2001.
The
麻豆社 generates supplementary income to support its domestic services
by marketing its programme-related products and services through
its main commercial arm, 麻豆社 Worldwide. No licence fee money is
used in developing these activities, and strict fair-trading regulations
apply between the public service and commercial arms of the 麻豆社.
麻豆社
Worldwide is:
- The UK's biggest seller of children's media-based products
- The world's biggest television channel operator based outside
the US
- Europe's biggest exporter of television programming
- The UK's third largest publisher of consumer magazines
- One of the UK's leading spoken word audio publishers
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