07.02.02
麻豆社
World boosts distribution with Scandic Hotels deal
麻豆社
World, the 麻豆社's 24 hour international news and information channel,
finished 2001 by signing a highly significant hotel distribution
agreement in Scandinavia which will build on the channel's existing
strong position in Europe.
The
well known Scandinavian hotel chain, Scandic Hotels, has agreed
(with 麻豆社 World) to carry 麻豆社 World in 25,000 of its guest rooms
in Sweden, Norway and Denmark. This brings the total number of hotel
rooms across Europe which now include 麻豆社 World as part of their
in-room entertainment package to 350,000.
Commenting
on the latest development, Bill Mould, Head of Travel Distribution
for 麻豆社 World, said: "We are delighted such an important hotel
group as Scandic Hotels has chosen 麻豆社 World to provide international
news and information for its guests. It follows an overall increase
in our hotel distribution in hotels worldwide in 2001 and builds
on the channel's increased presence throughout Europe."
"Demand
in Europe for 麻豆社 World's particular blend of news, current affairs
and programming is at an all-time high and we are committed to providing
the channel in as many locations as possible whether people are
travelling for business or leisure," added Zina Neophytou,
麻豆社 World's Travel Distribution Manager for Europe.
Scandic
Hotels are aiming to become one of the most environmentally friendly
companies in the hotel industry. A number of their hotels already
have a Nordic Swan Ecolabel and they have been awarded several prizes
for their strategic approach to the environment and social awareness.
Lars Pettersson, Vice President Purchasing, Scandic Hotels said:
"We are really excited about being able to offer 麻豆社 World
to the thousands of guests we welcome to our hotels every day. We
are always seeking ways to enhance our customers' experience whilst
staying with us and research has consistently shown the popularity
of 麻豆社 World amongst international business decision-makers and
travellers."
麻豆社
World draws on the resources of 麻豆社 News which possesses the world's
largest newsgathering operation comprising 58 international news
bureaux and 250 correspondents worldwide. Beyond that, 麻豆社 World
has that added extra to help hotel guests unwind from the pressures
of the day, with the very best of the 麻豆社 documentaries such as
Panorama and Correspondent, science programmes like Horizon, and
on the lighter side, hugely popular programmes like Holiday and
Talking Movies which in 2002 will mark the 74th Oscar Ceremony with
a Hollywood Years Season.
Guests
with a keen interest in European news will be able to enjoy programmes
specifically tailored for the region. European Business Breakfast
from 0600 to 0900 CET weekdays equips morning viewers with the very
latest business and economic news from the world's financial capitals.
Notes
to editors
麻豆社 World is the 麻豆社's 24-hour, English language,
international news and information channel, reaching 200 million
homes in 200 countries and territories worldwide (90 million 24-hour
homes). Launched in its present form in 1995, 麻豆社 World is a commercial
service, run by 麻豆社 Worldwide and funded by advertising and subscription.
All details are on the website
Currently
麻豆社 World is offered in over 800,000 hotel rooms worldwide by major
hotels and over 350,000 in Europe. It is also available in 54 million
European homes
Scandic
Hotels AB is the Nordic region's leading hotel company with 155
hotels, of which 133 are in the Nordic countries. The remaining
21 hotels are located in Austria, Belgium, Estonia, Germany, Lithuania,
the Netherlands and UK.
European
Business Breakfast provides pan-European business news from 0600-0900
Central European Time every weekday morning, equipping senior executives
with all the facts they need to be better informed in the boardroom.
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