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20.02.02
麻豆社
PRIME signs first broadband deal with Sweden's B2 Bredband
麻豆社
PRIME, the 麻豆社's international entertainment television channel,
has signed its first broadband agreement.
The
deal sees 麻豆社 PRIME streamed 24 hours a day on the closed circuit
broadband network offered by B2 Bredband, the Swedish broadband
company. As of today, 麻豆社 PRIME is available to the 70,000 subscribers
connected to B2 Bredband's network through their PC.
Charlotte
Repholtz, Head of Sales and Distribution, Channels, 麻豆社 Worldwide,
says of the deal, "We are delighted with this new agreement
with B2 Bredband, which is the first of its kind for 麻豆社 PRIME.
It opens the door to a new way of distributing TV channels in this
fast moving and very exciting media world - a world where the TV
and the PC seem to be getting closer and closer to real integration."
Simon
Gate, Head of Content, B2 Bredband says, "We are proud and
happy to reach an agreement with 麻豆社 PRIME as we launch TV via true
broadband. Without many of the limitations of cable modems and ADSL,
the B2 Bredband network makes distribution of TV in real-time via
broadband a real and viable option. The 麻豆社 needs no further introduction
as a first class news and entertainment provider, but through 麻豆社
Worldwide they're also an entrepreneurial and pragmatic organisation,
exploring new platforms and distribution channels. As such, it is
only natural for B2 Bredband to want to work with them as we expand
the range of video services via broadband that we offer."
Notes
to Editors
麻豆社 PRIME shows the best and latest of the 麻豆社's award-winning entertainment
programmes including Parkinson, EastEnders, The Weakest Link and
TOTP, and broadcasts to over 10.2 million subscribers in Europe,
Africa and the Middle East. The channel is wholly owned by the 麻豆社's
main commercial arm, 麻豆社 Worldwide.
Covering
40 cities, B2 Bredband is Sweden's largest supplier of true broadband,
with 220,000 connected households, more than 70,000 subscribers
and still growing. B2 Bredband's consumer offering Bredband Hemma
was awarded Best Broadband Service in Sweden in a reader poll in
InternetWorld magazine in December 2001. The company was founded
in 1998 and has 170 employees. Its largest shareholders are NTL,
Investor, The Carlyle Group, Continuum Group and Access Industries.
Further information is available on www.bredband.com.
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