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March 2004
Fashion hunting in Nottingham
fashionable ladies
Fashionable ladies
Everyone knows Nottingham is the fashion capital of the Midlands - here we hunt down the backstreet boutique style shops and tell you what to wear this Spring.

Jenna Jack and Lisa Poole-Mckenzie
A NTU Platform article
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FACTS

Supermarket Fashion Degree:
Nottingham Trent University has launched a new custom made degree in association with George at Asda.

The new degree, BA (Hons) Fashion Retail Management for George, allows 13 employees of the company to study on day release at the University.

George has also joined forces with Westminster University in order to educate their employees up to such a standard that they will be able to push ahead in today's extremely lucrative fashion market.

George has invested nearly £360,000 into the first year of the scheme. The course is broken down into three 18-month sections, allowing for up to 12 members of staff to study on the course each year, although the intake may increase if the scheme is found to be successful.

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Everybody is familiar with the abundance of high street shops in Nottingham, which, although offer a highly commendable range of up to date fashionable garments, are often unbearably busy.

You're also likely to find your just-purchased, brand spanking new top on the back of someone else.

Fashion show
Fashion show
What everyone is not aware of are the quiet backstreet boutique style shops that put forward a whole host of original, yet highly trendy, designs.

These precious stores cater for many tastes, but most importantly you are unlikely to find someone else wearing your new treasure. Jenna Jack reveals her top favourite finds...

Birdcage
On the very edge of Hockley is the very quirky shop "Birdcage". On entering this store the first thing that hits you is the refreshing atmosphere, bright colours and sparkling clothes. This store is a treasure trove of original and colourful treats - from graphic print knit tops to eccentric blazers and skirts. To the right of the shop is a colourful range of accessories - neon print bags and sequined emblazoned sandals. Sparkle and detail are key elements to the majority of pieces available. Lace trims, net bows and a rich selection of gems and sequins really set off this exquisitely designed and original selection. The cute birds in the window add a nice touch as well!

Cin 2
Delving further into Hockley, just up from Revolution is "Cin 2". This has a recently opened women's wear section downstairs which benefits well from the grounded men's section upstairs. The clothes available are similar for both sexes offering Diesel, Porn Star, Evisu and many more "top of the high street" ranges. The garments are traditionally dark in colour but the ladies have the option of purchasing some interesting vintage pink tops and some pleasing pastel delicates. This is quite expensive but well worth a look as it has a well-recognised selection of merchandise, but is set in a more relaxed, novel environment.

Fashion show
Fashion show
Boxer
Boxer is an independent company that has benefited greatly from its recent move away from concession stores. Its new retro surrounds are exceptional and really give Boxer the recognition it deserves. The clothing is in keeping with the environment and together produce a very underground vibe. The more alternative labels such as "Blood and Glitter" are available, and the street flavour is clearly apparent. This store is destined to become more popular as the incoming street vibe develops; the bright funky shape mixed with recognised retro styles secures Boxer as a definite up and coming trend hotspot. There is something to suit even the smartest urban underground clientele.

Yum Yum

Something for the girly girls among us when Claire's Accessories becomes too girly is "Yum Yum." More recognised for being a piercing palace it has developed its stock from jewellery to an array of predominantly pink trinkets. The jewellery range remains extensive with plenty of glitz and sparkle to be had and the prices are reassuringly expensive. The clothing and accessory series "Hello Kitty" has found its home here and there are plenty of novelty Kitty gifts to play with. This is a haven for gifts for your favourite girlfriends, providing they love pink and all things sparkly and cute!

Going down to Hockley and hunting for these boutiques will not only secure you a place in the fashion stakes but also provide a breath of fresh air from the hype of the high-street, and will uncover many a hidden treasure to delight your senses.

Fashion advice by Lisa Poole-Mckenzie
It's time to look ahead to what we'll be wearing in the coming year. Lisa Poole-Mckenzie looks at what's hot for 2004...
Colours
The future is bright. Soft pastels will brighten up a rainy spring, becoming brighter shades of hot yellow and red for summer. Whilst yellow is beginning to line the rails of your favourite stores, if you look closely, green is where it's at. From apple to lime to pale grape, green is having a renaissance. It may be a bit shocking or even scary at first, but test it out on a bag, shoes or accessories.
1950's
Prada set the tone this season for a restrained take on the fifties and it won't be long before it hits the shops. Circle skirts, braclet-length sleeves and cropped jackets will give us a grown-up elegance with a girlie twist. Chances are, if you're pear shaped, you've got a great waist - so make the most of the 50's styling. A-line dresses will look stunning.
Cardigans
The cardigan has waited patiently at the back of the wardrobe - but it's finally back in vogue and they're already going down a storm in the new collections on the high street. Sexy and slightly prim, cardigans appeared in the majority of catwalk shows, clinched over circle skirts or chiffon dresses, accessorised with heavy belts or even ribbon. Cardigans aren't just a bad reminder of school uniform-start bulk buying now!
Trench Coats
The modern classic still has legs and if you don't already have one, it worth the investment. There are some rather cool versions on offer this spring. Designers at Debenhams have some nifty little trenches in print, strawberry and white, while Gap has delivered a troop of ultra-cute pastel numbers certain to brighten up those rainy days.
Prints
One message that sounded louder than any other from the catwalk was that prints were going to be huge - literally. Everything from computer generated screen prints, cartoon motifs to psychedelic 60's and soft 70's blooms, prints will be everywhere and on everything. Not just on clothing but shoes, bags, belts and accessories. This is no time for minimalism. Keep those surface areas looking crowded.
Shorts
You may need a lot of convincing on this one but shorts are the new mini skirt. Shorts appeared with alarming regularity from designers such as Betty Jackson and Marc Jacobs, many of which had turn ups. Wear them with a neat shirt, cardigan and sweet kitten heels. Treat them like cropped trousers rather than hot pants. New Look have a wide range that won't break the bank if you fancy giving it a try.

Please note : What not to wear
As ladylike has swept the board we must pack away the punk pieces and utility chic and leave the masculine tailoring to the boys-wear a dress instead. Decoration has become softer and less try hard, so banish the Bling Bling. For the slouch boots the end is nigh, although they are comfortable they are not quite right with chiffon dresses or shorts.
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