麻豆社

麻豆社 2012

Media Pack for the 麻豆社's coverage of London 2012

Published: 15 May 2012

Olympics Daily Bulletin - Monday 13 August 2012

Headlines

  • Last night’s Closing Ceremony peaked at 26.3m at 21.35 across 麻豆社 One, 麻豆社 HD (3D) and Red Button Olympics 1.

Audience figures

  • The audience average on 麻豆社 One throughout the programme from 2100-0020 was 22.9m (peak 26m)
  • This was an audience share of 81%
  • Record audience figures for an Olympics Closing Ceremony, the previous high was Barcelona 1992 with an average audience 11m, 47% share (21:00-2250). 15 min peak of 11.5m - no 5 min peak available.

Coverage highlights for yesterday

  • Boxing gold for GB’s Anthony Joshua – 4.7m across 麻豆社 One and RB Olympics 3 at 3.30pm
  • Sliver in the modern pentathlon for Samantha Murray – 6.6m saw her cross the line on 麻豆社 One and RB Olympics 4 at 6.10pm

Note: All peak data is 5 mins and all data includes HD unless otherwise stated.

Danny Cohen, Controller, 麻豆社 One, says: "It has been an absolute privilege to broadcast the London 2012 Olympics on 麻豆社 One. It's been a phenomenal Games and Team GB's amazing achievements have helped draw huge audiences to 麻豆社 One and put the channel right at the heart of the action. We've had fantastic feedback about the quality of the 麻豆社's coverage and all the teams involved deserve huge thanks and praise."

SB/DL

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