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Humanitarian response

Â鶹Éç Media Action is the Â鶹Éç's international charity – we believe that communication is aid.

Support our mission here
Â鶹Éç Media Action provides support in times of crisis.

From the 2015 Nepal earthquakes, to the Rohingya people in the world’s largest refugee camps in Cox’s Bazar, to the COVID-19 pandemic and war in Ukraine, we respond quickly and creatively to meet the needs of people affected – and we stay long after the headlines fade.

Our humanitarian work is for people affected, rather than about them, helping them access life-saving information, providing psychosocial support, and inspiring action in times of crisis.

We ensure people’s voices, questions, and concerns are heard by humanitarian agencies. We support local media and help improve humanitarian response with our programming, audience research and insights.

We create and support multi-platform content – from public service announcements on loudspeakers to radio dramas to captivating social media, and more - that connects with people where they are. We work directly with communities, and we train local media professionals, aid workers and government representatives to work together to communicate with people in crisis more effectively.

In 2009 we co-founded the .

Find out more about our work in emergencies around the world:

Communication is aid

  • This website offers guides, tools and our online courses to help local media and aid providers communicate with communities affected by emergencies.
  • This website is full of evidence, media clips, commentary and case studies from recent humanitarian emergencies. This draws on our own research and experience using media and communication for people in crisis.

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