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Flexible Storytelling

Learn all about Flexible Storytelling and how to get started with this technology with some tips and tricks from the experts

Flexible Storytelling in 30 seconds

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    Flexible Storytelling is a new way to make content that adapts to you - whether that’s changing to fit your interests, how much time you have, or what devices you’re using.
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    It works by breaking content up into objects - bits of audio, video, or even 3D models - along with metadata to describe all the ways the object can be put back together again.
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    Your device then combines your preferences, interactions, objects and metadata to create a unique and responsive experience just for you.

What is Flexible Storytelling?Ìý

Flexible Storytelling uses Object Based Media (OBM) to deliver interactive and personalised media. Object Based Media allows you to create content that responds to the individual.

The benefit of OBM is that content no longer has to be the same for everyone. Instead we can create content experiences that adapt and flex to the individual.

This flexing can use both explicit and implicit data to tailor an experience. Explicit data might be the choices a person makes, or some other data they input through prompts or preferences. Implicit data can be gathered without the individual having to ‘lean-forward’ and input any data manually. This might include what device they are using, where they are, or potentially how many steps they have taken.

  • StoryFormer
  • Adaptive Podcasting
  • The bigger picture of Flexible Storytelling

    Why is Â鶹Éç R&D interested in Flexible Storytelling?

    Â鶹Éç R&D identified Flexible Storytelling as an opportunity for the whole broadcast industry, but one that comes with its own unique set of questions and challenges. As well as being a new way of consuming media, Flexible Storytelling also poses new ways of thinking around the production process - in both technical and editorial terms.

    What might happen when you give control and personalisation over to the audience? Which formats will be enhanced as a Flexible Storytelling experience and which formats might suffer? And in terms of story, what does it all mean for both the storyteller and their audience?

    Storytelling has always had a centre - a storyteller, a writer, an artist - someone with the vision and craft to tell a satisfying story. If you break that structure can a story ever be as good - as enjoyable - for an audience?

    We hope that Flexible Media will evolve and we're excited to see what people like yourself will make with it. We’re also keen to hear what you think of it too, we'll listen to your feedback and you can help us define new formats, conventions, and genres in this exciting new of Flexible Storytelling.

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