The video for Prides鈥� recent single Higher Love was shot in bingo hall in Scotland and features a caller introducing the band to a bunch of rather uninterested-looking bingo players. 鈥淩ight, it鈥檚 time for a short musical interlude,鈥� the caller says. 鈥淏and from Glasgow and they鈥檙e going to play some electronic popular music.鈥� And that鈥檚 a perfectly decent description of Prides, who were supported by 麻豆社 Introducing in Scotland, got signed to a major label and are set to make a major breakthrough when their debut album, The Way Back Up, is released in July.
Prides specialise in emotionally charged lyrics and big choruses. They played the 麻豆社 Introducing stage at Reading/Leeds last year, then performed a beautiful session for 麻豆社 Radio in Scotland, during which they temporarily changed their synths for pianos. And much as we鈥檇 like to forever claim Prides as our own, we fear they鈥檒l soon be public property. Glastonbury is just the beginning for these young pop chargers.
The video for Prides鈥� recent single Higher Love was shot in bingo hall in Scotland and features a caller introducing the band to a bunch of rather uninterested-looking bingo players. 鈥淩ight, it鈥檚 time for a short musical interlude,鈥� the caller says. 鈥淏and from Glasgow and they鈥檙e going to play some electronic popular music.鈥� And that鈥檚 a perfectly decent description of Prides, who were supported by 麻豆社 Introducing in Scotland, got signed to a major label and are set to make a major breakthrough when their debut album, The Way Back Up, is released in July.
Prides specialise in emotionally charged lyrics and big choruses. They played the 麻豆社 Introducing stage at Reading/Leeds last year, then performed a beautiful session for 麻豆社 Radio in Scotland, during which they temporarily changed their synths for pianos. And much as we鈥檇 like to forever claim Prides as our own, we fear they鈥檒l soon be public property. Glastonbury is just the beginning for these young pop chargers.
