Doctor Who exploring generative AI in Doctor Who promotion, March 2024

Summary of complaint

We received complaints about reports that the 麻豆社 is exploring generative AI in Doctor Who promotion.


Our response

As part of a small trial, marketing聽teams used generative AI technology to help draft some text聽for two promotional emails and mobile notifications to highlight Doctor Who programming available on the 麻豆社.聽

We followed all 麻豆社 editorial compliance processes and the final text was verified and signed-off by a member of the marketing team before it was sent. We have no plans to do this again to promote Doctor Who.