...a guy has leapt onto the stage to talk about 2015
- 25 Apr 06, 10:15 AM
Content strategy is moving to "on-demand". He is the fourth person on stage so far and none of them has worn a tie. Now they are showing a film with "Roger X" who runs a free content website. Now George Entwistle is on - he used to edit Newsnight and now runs Current Affairs. He is explaining "on demand". Now a radio guy is saying something interesting - on demand will mean live radio is going to decline. Now Emily Bell is on - Guardian Unlimited supremo - saying if the 麻豆社 gets this wrong it will disappear.
Heck we are now hearing about metadata! Emily Bell is explaining why archiving is the new accountancy - ie not boring. Entwistle is talking about cross-platform 360 degree commissioning. Roly Keating, my boss's boss, is questioning the 30 and 60 minute slot. A man with very trendy glasses is inveighing against tunnel vision.
Entwistle spells out the new philosophy: for higher impact programmes with the same or fewer resources - make less.
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Hi Paul
great blog . Just want to reassure your readers that I was not actually in the 麻豆社 this morning but rather did a filmed insert for the Beeb some time ago. the producer said 'it's to frighten the senior managers' to which my response was' why am I frightening the 麻豆社 - they sacre the bejasus out of the rest of us every day....'
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I'd like to know what Emily Bell means by "archiving," which, in digital terms, is rather different - and more Orwellian - than merely storing copies of broadcasts. It has connotations of records being kept of viewers', listerners', downloaders', etc, choices. I fing it rather frighteming.
I'd also like to know why the link on emil Bell's name in her reply to your blog links to the Media Guardian rather than to anything to do with her. I loathe that kind of misdirection - and I loathe even more being forced to pay for it.
Having said that, I'd pay double for blogs like this - thank you.
Joe Jones
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It's quite possible that we are moving (slowly, don't believe the podcast hype just yet) to a more on demand world. All but the latest news, sports events and interactive events need not be watched or listerned to as they are broadcast. After-all we have used video recorders for over 2 decades. The difference is both the digital aspect of the recordings and the ease to how they are achived. Downloading a radio podcast from a service such as iTunes is very simple and then can be listened to on the computer, an MP3 player or stored for later use; much simpler than recording the show onto a cassette tape.
As for the 'Orwellian' aspect, simply use as alias. As no money is (yet) exchanged, there is no real need for the content creator to know who you really are.
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