Paper Monitor
10:47 UK time, Friday, 23 March 2007
A service highlighting the riches of the daily press.
The free DVD giveaway carnage that caused Paper Monitor such amusement last year seems a pretty distant memory, except on the nation's landfill sites. Wall-chartism has become a tradition more honoured in the breach than the observance. It even seems like an age since the Daily Express offered a prize second hand camper van*.
So in the absence of tempting prizes, the Sun has today made the best of a bad job. Its front page "teaser" strip seems like the perfect offer, the true essence of what a reader offer should be, distilled a hundred times into an irresistible 12-word proposition.
"FREE MONEY AVAILABLE! FIND OUT HOW TO GET YOURS - SEE PAGE TWO"
Who could resist that on the news-stand? Even the Telegraph's offer of Norman Lamont's verdict on what the Tories' next step should be can't distract one from that.
So what's the secret??? What does the Sun's page two reveal (the first time in history that particular phrase has been uttered)???
Ach. What a let down. It's more flipping Budget coverage - details of how you can apply for tax credits. Talk about a Budget con.
*To be fair, it was almost certainly a new camper van. Paper Monitor is working from memory, so we'd better give the Express the benefit of the doubt.
The 
