Title: Choosing the Team 1. Your Label - Webisode One
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Choosing the right people for the right job is essential is the success of your project. Here's a breakdown of the key roles and skills required for your fashion team.
Choosing the team
Olaf and Julian had the task of picking the Your Label team from hundreds of excellent applicants. They spent a long day interviewing, then had to decide on the best team.
DIY Your Label:
If you鈥檙e putting your own collection together you鈥檒l probably need a team of between 3 & 6 people, more team members can be difficult to manage.
Decide what you want to do and what sort of skills you鈥檒l need: Pattern Cutting? Sewing? Graphics? Organisation? Photography? Styling?
In you team you might need:
Creative Director:
A Creative Director is the person who takes a basic concept and turns it into a definite idea, their job is to communicate the creative vision of the collection to the rest of the team and make sure that it works. They should have a really original way of thinking. They don鈥檛 design the whole collection; they鈥檙e in charge of guiding the designers to create designs that fit their creative vision.
Designer:
Creative Director and Designer can be combined in a smaller team, but if your team鈥檚 is a bit bigger you鈥檒l need a designer who can work alongside the Creative Director. Look at the work they鈥檝e done before, see how well they stuck to their brief, how creative they are and how well they鈥檝e turned their research into original designs. They should have a good idea of how garments are put together but they don鈥檛 have to be a sewing expert.
Production Manager:
It鈥檚 their job to turn the ideas generated by the design team into actual clothes.
Stylist:
It鈥檚 the Stylist鈥檚 job to put the collection into outfits that reflect its creative direction and to add a bit of their own creativity.
PR:
You might have a great collection but if no one knows about it or sees it then you won鈥檛 make any impact. The PR person is in charge of publicising your work, maybe contacting the local press, creating a blog or website, writing press releases or sending out catwalk show invitations and making sure everyone turns up!
Sales Manager:
If you鈥檙e going to try to sell your collection (or a t-shirt range like the Your Label team) then you might need a Sales Manager to organise that side of things.
Of course you鈥檒l probably 鈥渄ouble up鈥 some of these jobs so the PR person can also be in charge of Sales or the Production Manager will be Designer or Stylist.
Remember, what you鈥檙e trying to do is put together a team of people who can work together to make your collection a success, without teamwork you鈥檒l get nowhere鈥
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